The way the Audi brand is visually depicted across all media is set to change this week as reworked designs for its famous interlocking rings logo remodel its corporate identity for the first time since 1990.
The new look has been achieved through the adoption of a clean and modern new font for the Audi script and a more imposing new 3D treatment for the four rings. This new visual identity has already been a feature of a number of print and billboard campaigns in the UK, in conjunction with the recently adopted ‘pure and clear’ execution for Audi creative concepts. The new execution uses simple light or white spaces and images to complement the understated style for which the Audi range is famous.
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