Oil manufacturer Castrol will use traffic cameras to advise drivers about the right oil for their cars in a groundbreaking new initiative being trialled in London from 21 September.
Castrol’s campaign will encourage drivers to drive past specially installed cameras safely in order to get ‘flashed’. Rather than identifying cars driving over the speed limit or which haven’t paid the congestion charge, the cameras will help drivers by spot checking cars, and will flash a personalised engine maintenance message to the driver on a nearby billboard.
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