Bentley Motors has unveiled two unique Continental models, which have been engineered and designed exclusively for the Middle East market. These special edition cars have been created at Bentley’s Crewe headquarters with both models offering a range of striking features specially commissioned for Arabic customers.
The Middle East market now represents 10 per cent of Bentley retail sales globally and has doubled its contribution to the worldwide percentage of sales over the last five years. This trend has continued despite the recent global recession.
Bentley Motors has confirmed it has selected Salon Privé (21 – 23 July 2010) as one of the key venues to reveal the its new flagship, the Mulsanne, as well as the 202mph Continental Supersports Convertible. 
Whilst quality checks are fundamental to every stage of the Mulsanne’s build, it is at the penultimate sign-off stage ‘Checkpoint 7’ that the complete car is given the most rigorous examination possible. Every Mulsanne must pass through 503 individual checks conducted by Donna Morrey and her inspectors from the Quality team. 
Exacting standards of craftsmanship and technology are employed by Bentley’s body assembly team to create the new Mulsanne’s distinctive, hand-crafted ‘hewn from solid’ appearance. But this is just a precursor to the painstaking attention to detail afforded to Bentley’s new 4-door flagship in the paint facility at the company’s headquarters in Crewe, England.
While paying homage to past Bentley greats, the brief for the new Mulsanne’s design and engineering teams was to create a Bentley that represents the pinnacle of British luxury motoring.
Motor show visitors will be able to choose from a selection of Bentley branded merchandise from the Bentley Collection, together with a limited edition range of new products designed exclusively for the 2010 show.
