
Over the course of its 100-year history, Chevrolet has created and refined an array of startlingly beautiful car designs. Some of these have moved on to become true road legends, such as the Belair, the Suburban, the Corvette, or the Camaro. Though Chevrolet cars are very diverse in their appearance, reflecting the different uses they have, there is a common design and brand DNA and a set of exterior and interior features that distinguishes them from a multitude of competitors.
Among the global Chevrolet design themes in evidence today is a dynamic tension which once again can be sensed across the entire range. Whether it is the Spark mini-car or the Captiva SUV: Chevrolet designs are expressive and assertive, evoking sense of pent-up energy and strength. Likewise, modern Chevrolet designs acknowledge the heritage that made the brand great, revisiting concepts from the past without becoming locked in a retro focus. Continue Reading