The new Chrysler Delta, which is now on sale in the UK, is all about adding value to people’s lives. It offers family saloon space in a compact hatchback body. It introduces executive car equipment to a wide market. It features sophisticated technologies that are entirely new to this size of car. And it presents all this at prices, starting at just £16,695 OTR, that equal or undercut many less gifted rivals.

With its sophisticated appearance, sumptuous interior and four state-of-the-art engines, the Delta is an accomplished re-entry into the C segment for Chrysler. On sale here now, it provides the sort of interior space expected from a far larger vehicle. Yet a host of all-new electronic driver aids ensures that the Delta is satisfying to drive as well as being very comfortable for both front and rear seat passengers.

Along with its smaller sister, the new Chrysler Ypsilon, Delta marks the resurgence of Chrysler Group LLC, which was formed in 2009 as a strategic alliance with Fiat. Chrysler’s portfolio contains some of Europe’s most recognisable vehicles, including the 300C saloon and top-selling Grand Voyager MPV. Now with the help of Fiat’s experience and knowledge in the small and medium-sized car sectors, Chrysler can infuse compact, more environmentally friendly models with the luxurious character traits of its bigger cars.

Chrysler brand director Nigel Land says: “People know us for large vehicles such as the Grand Voyager and 300C. We are transferring the values that lie behind those cars to the B and C segments. We are not going for high volumes. We want to be the choice for people who are seeking a credible alternative to traditional segment offerings.

“The Delta will bring D-segment standards of space and quality to the C-segment. This is just the start of our journey as we re-launch the Chrysler brand in the UK. We are now starting to sell cars that are relevant to a more mainstream market. They’ll have all the quality features you would expect from a large Chrysler, integrated into very stylish European designed interiors.”

The Delta has already made a promising start, with CAP predicting strong residual values. Part of this is down to the expectation that buyers will welcome some of the features it introduces to the family hatchback sector. The rear seat slides for maximum versatility and when it’s in its rear position there is a class-leading 1010mm of leg room in the back. Passengers can recline the seat back up to 25 degrees for extra comfort. And there are a host of ‘large car’ technologies available, such as Magic Parking, Lane Departure Control and Blue&Me™.

The theme of versatility embues the entire Delta range. There are four trim levels: S, SE, SR and Limited. There are four engines too, starting with a lively petrol 1.4-litre TurboJet and a more powerful 140bhp 1.4-litre that uses Fiat’s ground-breaking MultiAir technology. These are supplemented by a pair of potent yet economical diesels, in 1.6-litre and 2.0-litre capacities, which benefit from second generation MultiJet technology. All models feature six-speed gearboxes with a semi-automatic version available on the 1.6 SE MultiJet.

Standard equipment is satisfyingly high. Even the range-starting S model offers a radio/CD with MP3 compatibility, front foglamps with cornering function, remote keyless entry, manual air-conditioning and power windows front and rear. And the range-topping Limited model comes with Blue&Me™, a Navigation system, headlamps with dusk sensors, reclining rear seats and leather upholstery.

Safety comes as standard throughout the Delta range, so all models are equipped with Daytime Running Lights (DRL), six airbags, three-point safety belts for all five seats, ABS anti-lock braking with Electronic Brakeforce Distribution (EBD), Electronic Stability Control (ESC), Hill Holder and Anti Slip Regulation traction control. It also incorporates Linearisation Torque Feedback (LTF), Torque Transfer Control (TTC) and Drive Steering Torque (DST), all of which are designed to improve handling.

The new Ypsilon, introduced by Chrysler into the UK supermini sector this month, is a mix of segment-leading style, cutting edge technology, eye-catching design and world-class engines. All this is incorporated in a 3.8m long 5dr vehicle that’s shorter than most of its rivals.

On sale in the UK now, the Ypsilon certainly isn’t a conservative ‘me-too’ entry into the most hotly contested class of cars in Europe. It’s a premium model in a small car’s body; original, full of character and targeting drivers who appreciate quality, elegance and innovation in equal measure. It marks a resurgence for Chrysler Group LLC which was formed in 2009 as a strategic alliance with Fiat.

Chrysler’s portfolio contains some of Europe’s most recognisable vehicles, including the striking 300C saloon and top-selling Grand Voyager MPV. Now with the help of Fiat’s experience and knowledge in the small and medium-sized car sectors, Chrysler can imbue compact, more environmentally friendly models with the luxurious character traits of its bigger cars.

Chrysler brand director Nigel Land says: “Through the launch of Ypsilon and Delta we now have a range that encompasses both the small and medium passenger car markets with vehicles that are notably well designed, ensuring that they really are credible alternatives to the mainstream. They are equipped with all the features you would expect from a large Chrysler, integrated with stylish European designed interiors.”

As well as bringing the Chrysler name to the supermini segment, the Ypsilon introduces a host of new technologies. For the first time in this class of car, buyers will have access to a raft of large car features such as Magic Parking, xenon headlights, Blue&Me™-TomTom LIVE and the Smart Fuel System.

On top of that, depending on the trim level they choose, buyers will be able to specify automatic climate control, fog lights, 16-inch wheels, cruise control, a leather steering wheel with audio controls, dusk and rain sensors, parking sensors and a 500-watt surround sound music system.

The Chrysler Ypsilon has been designed to compete in the increasingly popular supermini sector. To do so successfully it must appeal to a wide range of buyers, from down-sizers looking for an economical but comfortable small car, to those aiming to move up to a more luxurious model that is still affordable to buy and run. With a five-door body shape that has the appearance of a sporty three door thanks to hidden rear door handles, the Ypsilon combines practicality with good looks.

For added reassurance, it’s also one of the safest cars in its segment, featuring as standard up to six airbags, ABS anti-lock brakes with Electronic Brakeforce Distribution (EBD), Vehicle Dynamic Control (VDC – standard on Auto, optional on SE and Limited), Anti Slip Regulation (ASR), traction control and Hill Holder.

This is underpinned by a lightweight, super-strong and safe structure that sits on a new specially designed suspension. And beneath the bonnet there’s a range of class-leading engines including the 2011 International Engine of the Year, the TwinAir. With its two distinct ‘characters’, this diminutive 0.9-litre turbo gives drivers the option of a sporting drive or class-leading economy in a lightweight package.

The Ypsilon’s engine range is completed by a zesty 1.2-litre petrol and a potent 1.3-litre turbo diesel, all of which come with Start&Stop as standard, and promise improved refinement combined with reduced emissions and consumption.

To give Ypsilon owners even more choice there will be three trim levels at launch: S, SE and Limited. But there’s a huge choice of options in an almost limitless number of combinations, enabling drivers to give their car the personal touch. There’s are 16 elegant paint combinations of which four are bi-colour; five different upholstery trims, and three types of alloy wheel.

Owners can personalise their cars further at Chrysler UK dealerships where they’ll be able to order special wheels, add stylish piano black interior trim and buy special key fobs to give their car unique appeal.

Combined, all these facets ensure Chrysler Ypsilon owners will easily stand out from the crowd. And they’ll enjoy a comfortable, chic and responsible city runabout that’s wrapped up in cutting edge technology.

It carries Chrysler’s new winged badge, but that’s not the only change made to the 2011 model year Grand Voyager.

The latest in a long line of luxury people carriers – Chrysler invented the MPV in 1983 and has since sold more than 13 million examples – has been given a raft of enhancements for the model year change.

Most notable is the new, more premium looking front end, featuring a revised grille, bonnet and lower fascia. It’s the first Chrysler model to adopt the new winged badge. The seven-seater’s rear gets enhanced LED tail lamps, new rear bumper and revised tailgate.

There is also the new Stow ‘n Place roof rack system, standard on Touring and Limited models.  Stow ‘n Place offers the added convenience of allowing the vehicle’s roof crossbars to be stowed longitudinally alongside the roof rails when not in use.

Inside, the new Grand Voyager has improved Stow ‘n Go seating. Since November 2004, Chrysler has led the market with this award-winning, never-copied, feature. For 2011, the new second row Stow ‘n Go seats are larger, more comfortable captain’s chairs, which feature a new ‘fold-into-the-floor’ one-touch mechanism.  The system automatically drops the head rest and tumbles the seat forward, ready to be stowed – all with just one lever.

The interior of the 2011MY Grand Voyager also benefits from the introduction of new features. Specifically for the entry LX model, there’s a new leather wrapped steering wheel, steering wheel audio controls and cruise control as standard.

Touring models benefit from the addition of Uconnect Phone bluetooth connectivity with voice recognition, auto dimming rear view mirror, AM/FM/CD/DVD radio with a 6.5-inch touch screen, 30Gb hard disk drive and rear reversing camera. Limited models also receive blind spot monitoring, crosspath detection and new Nappa leather upholstery.

All Grand Voyagers are powered by a 2.8-litre CRD diesel engine producing 161bhp at 3800rpm and 265lb ft of torque. This gives the people carrier a 0-62mph time of 12.8 seconds and a top speed of 115mph. Yet the car can return 33.6mpg (combined) fuel economy, and has a CO₂ figure of 222g/km.

“The sales figures speak for themselves – the Chrysler Grand Voyager has been a hugely successful story,” says Nigel Land, brand director, Jeep Chrysler UK. “This latest list of features and enhancements will further increase the desirability of this powerful, versatile and luxurious vehicle.”

Prices (OTR) for the new Chrysler Grand Voyager are as follows:

Chrysler introduces the new 2011 Chrysler 200 Convertible, offering consumers an open-air driving experience featuring elegant craftsmanship inside and out, a fun, yet refined driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content. The 2011 Chrysler 200 Convertible is an exciting alternative for customers who want the benefits of a coupe and the true open-air freedom of a convertible, all at a surprising value.

Redesigned and re-engineered for 2011, the Chrysler 200 Convertible is unique in the standard specialty segment as a true mid-sized convertible that comfortably seats 4 adults and has enough room in the trunk, even when the power top is dropped. Consumers can choose from two automatically latching tops, a body-color painted steel, retractable hard top, or a cloth soft top, both of which can drop with the press of a button on the key fob.

With a new exterior design, refined ride and handling characteristics complements of an upgraded suspension, an efficient new powertrain, safety features that are all standard on every model, and a beautifully crafted all-new interior, the 200 Convertible stands alone in the segment for customers who crave the wind in their hair and sun on their face.

“The sky is the limit with the new Chrysler 200 Convertible, delivering customers stylish design with purpose and the most interior space in the segment, comfortably seating four adults and providing ample cargo space in the trunk, even when the top is down,” said Olivier Francois, CEO — Chrysler Brand, Chrysler Group LLC. “The new 200 Convertible offers superb driving dynamics, a new exterior design, an all-new, beautifully-crafted interior and an abundance of standard features.”

The new exterior design and sheet metal upgrades for 2011 include: front and rear fascias and fenders, grille featuring the new Chrysler brand winged badge, new hood, LED light pipe accents in front headlamps, rear deck lid and exterior mirrors, new projector headlamps and fog lamps, new LED taillamps and an LED center high-mounted stoplight.

The all-new 2011 Chrysler 300 sedan made its world premiere at the 2011 North American International Auto Show (NAIAS), writing a new chapter in the brand’s legendary history, while setting a new course for the American brand.

“The all-new 2011 Chrysler 300 is an icon of American ingenuity and symbolizes the greatness Detroit-designed vehicles offer the streets, highways and boulevards of the world,” said Olivier Francois, President and CEO — Chrysler Brand, Chrysler Group LLC. “From its premium materials, state-of-the-art connectivity features, new chassis architecture and best-in-class power, the all-new Chrysler 300 embodies the brand’s new attitude in every detail. And to ensure our all-new Chrysler flagship delivers more than unmistakably bold and powerful American style to our customers, the Chrysler 300 team benchmarked the craftsmanship, technology and refinement of the segment’s best sedans to deliver a new world-class quality and performance symbol at an attainable price.”

The all-new 2011 Chrysler 300 sedan embodies the essence of the new Chrysler brand: delivering passion for design, people and the environment through expressive design, state-of-the-art connectivity and world-class levels of quality and efficiency.

With more than 55 years of elegant proportions and head-turning style, the all-new 2011 Chrysler 300 delivers contemporary styling with design details unexpected in the segment.

At the front, an all-new grille features seven deeply sculpted horizontal blades that express precision. The liquid-chrome finish of the blades and the new Chrysler wing badge provide a unique contrast against the beautifully drawn bright chrome grille surround. Illuminating the road ahead are signature “key slot” headlamps with a scalloped lower edge. Inside, bi-functional projector headlamps are nestled next to LED-illuminated daytime running lamps, which together form a “C” shape for unmistakable on-road presence.

The profile of the all-new Chrysler 300 features the distinctive proportions of its predecessor with added design refinement for a more tailored appearance. Dramatic front-fender forms rise above the sculpted hood and are echoed by rear-quarter forms which rise above the deck lid and travel down the vertical taillamps for an unmistakably bold signature silhouette. For improved aerodynamics and visibility, the all-new Chrysler luxury flagship’s windshield has been raked back 3 inches, while rolled-framed doors with thinner pillars improve outward visibility by 15 percent. To take in the sky above, a new dual-pane panoramic sunroof provides Chrysler 300 passengers with twice the outward visibility of a standard sunroof. For a more contemporary appearance, the 2011 Chrysler 300 features a clean bodyside with a distinct windswept A-line that emphasizes the sedan’s long wheelbase and spacious cabin. Delivering a touch of world-class sophistication, the all-new Chrysler 300 is highlighted by chrome daylight openings, chrome front- and rear-fascia accents and available 20-inch polished-aluminum wheels.

Elevating the all-new Chrysler 300′s presence from the rear, the deck lid now incorporates a lip spoiler while the new Chrysler wing badge is proudly centered below. Jeweled-like rear taillamps feature harmonious LED illumination, while signature “light pipes” illuminate for an alluring nighttime appearance. Straddling the vertical lamps, Chrysler 300′s rear fascia integrates a chrome applique that seamlessly connects the taillamp elements while emphasizing the road-holding stature of the flagship sedan. Standard fascia-mounted 3.5-inch oval dual exhaust tips complete the sedan’s appearance.

Combining world-class accommodations with American style, the all-new Chrysler 300′s interior delivers expressive style, authentic materials, passenger comfort features and precise fit and finish. Substantial interior upgrades on the all-new Chrysler 300 consist of soft touch materials, premium interior trim, available heated and ventilated Nappa leather seats, and real wood appliques on the instrument panel, doors, center console and steering wheel.

Designed to exude a luxurious environment, the 2011 Chrysler 300 sedans feature cast-skin instrument and door panels with three-dimensional dual gloss graining for a premium appearance and suppleness. Bright chrome contrasted with liquid chrome accents give the Chrysler flagship sedan the appearance of milled aluminum. For added detail, a new instrument cluster features two large gauge faces with sapphire blue illumination and chrome ring accents. Providing a premium and contemporary environment is an all-new sapphire blue LED-illuminated ambient interior lighting.

With its massive 8.4-inch Uconnect® Touch infotainment center, the all-new Chrysler 300 sedans feature the segment’s largest standard touchscreen display, integrating world-class infotainment and convenience technologies to keep passengers connected, comfortable and secure. From touchscreen navigation to dual-zone climate controls, to the ability to check fuel prices and personalize convenience features, Uconnect Touch makes life in the all-new Chrysler flagship sedan an excellent experience for the driver and passengers.

Chrysler Canada announced today that the Fiat 500 Prima Edizione models which became available to the public this morning at one minute after midnight were completely sold out in 12 hours. Five hundred of these limited edition vehicles were offered for sale, each with a unique numbered badge. Canadians secured one of these vehicles with a $500 deposit.

“I don’t think Game Seven of the Stanley Cup Finals between the Leafs and the Canadiens would sell out this fast,” said Reid Bigland, President and CEO of Chrysler Canada. “Frankly, this just underscores the interest Canadians have in a youthful, stylish and highly fuel-efficient car. The 2008 European car of the year, the Fiat 500, is just that.”

The Fiat 500 Prima Edizione is exclusively available in three colours: Bianco (White), Rosso (Red) and Grigio (Gray). Two equipment levels are offered, and the vehicle features the state-of-the-art 1.4-litre MultiAir® engine coupled with a manual five-speed transmission.

Production of the Fiat 500 starts in December and the vehicle will begin to arrive at Canadian Fiat dealerships in early 2011. Consumers who were not able to reserve a Prima Edizione can sign up to become a “Fiat Follower” at www.fiatcanada.com. Followers receive regular news and updates about the Fiat 500, including where to find a dealer in their area.

The company that invented the modern minivan segment continues to set the standard with the latest generation Chrysler Town & Country minivan.

Every 2011 Chrysler Town & Country minivan comes standard with SafetyTec(TM), a package of 40 standard safety and technology features, including Blind Spot Monitoring and Rear Cross Path Detection, which are only available on Chrysler Group minivans. Improvements to ground-breaking innovations like the Stow ‘n Go seating and storage system – which is still only offered by Chrysler Group – feature new, more comfortable seats and a one-touch fold down feature for easier access to the third row; unparalleled functionality including a new ‘super’ center console and technology that helps manage the rigors of family life continue to make the Chrysler Town & Country the best choice for families that want a vehicle with style, functionality and value.

Tech-savvy features including a dual dvd system that can play different media at the same time, SIRIUS Backseat TV(TM) which offers three channels of children’s programming; and FLO TV featuring 20 channels of live programming – both of which are exclusive to Chrysler Group minivans; voice command functions for radio, iPod/mp3 players, phone, navigation and information and the SafetyTec bundle of standard safety features, keeps families safe, connected and entertained.

Powertrain improvements to the new 2011 Chrysler Town & Country offer more horsepower and torque without sacrificing fuel economy. The new 2011 Chrysler Town & Country is powered by the new Pentastar V-6 engine mated to a six-speed automatic transmission, producing 283 horsepower and 260 lb.-ft. of torque while still achieving an estimated EPA fuel economy rating of 17 miles per gallon (mpg) City and 25 mpg Highway (compared with the previous 3.8-liter and 3.3-liter V-6 engines, which produced 197 hp and 230 lb.-ft. of torque and 175 hp and 205 lb.-ft. of torque respectively). Improvements to the driving dynamics, a new fuel economizer mode that helps maximize fuel economy and reductions in noise, vibration and harshness gives drivers a spirited driving experience that doesn’t hurt the wallet.

Quality materials abound in the handsomely updated new interior for 2011. Updates include a new instrument panel and instrument cluster; new Chrysler Brand steering wheel with integrated controls that allow the driver to operate the radio, cruise control, hands-free phone and other vehicle functions while keeping their hands on the wheel; upgraded cloth and leather seating materials; new “soft touch” door trim and new heating and cooling control system.

The 2011 Chrysler Town & Country minivan provides customers a beautifully inspired vehicle built with a craftsmanship, elegance and sophistication not found in other minivans. Each of the three available models is equipped with an exceptional level of standard content, and at a surprising value.

Chrysler UK Ltd has announced a raft of new improvements to the 2010 Grand Voyager range.  These improvements will add even further to Grand Voyager’s premium proposition whilst lowering the cost of ownership.

Available in three derivatives, the LX, Touring and Limited, the front-wheel drive Grand Voyager comes with a six-speed automatic gearbox and a choice of two engines; a 2.8-litre turbo diesel engine and a 3.8-litre V6 petrol engine.

The Grand Voyager prices range from £26,995 for the LX entry model to £34,995 for the top of the range 2.8-litre diesel Limited model. The 3.8-litre petrol model costs £35,495.  Standard features include Stow ‘n Go seats; power sliding side doors; power tailgatre rear-view interior conversation mirror; third-row power side windows; a removable torch; directional LED reading lamps and automatic three-zone climate control for all passengers.  Grand Voyager Limited models also get power folding 3^rd row Stow ‘n Go; back-up camera and rain sensitive wipers.

To keep passengers entertained, an optional dual-screen DVD system is available allowing second-row passengers to play a video game or watch a different film to those in the third row. The uconnect gps system offers MP3 player compatibility, a touchscreen and voice-controlled navigation system along with the ability to store more than 4000 songs on an integrated 30GB hard drive.

Passenger safety is well catered for with traction control; ESP; tyre-pressure monitoring; front and all-row side-curtain air bags; as well as seven full-size seats with fixings for three Isofix child seats all come as standard across the range. 2010 models will also benefit from the additon of active headrests. (Late availability)

The Grand Voyager diesel version has reduced CO₂ emissions by 10% and has dropped a tax band – moving from tax band L to K – saving £200 of vehicle excise duty in the first year.  Fuel economy has also improved by over 10% and now returns up to 33.6 mpg on a combined cycle further reducing the cost of ownership.

As with all models in the Chrysler range, the Grand Voyager is backed by a peace-of-mind owner’s package and comes with three year/60,000-mile mechanical warranty, seven-year anti-corrosion warranty and one year European roadside assistance.

Nigel Land, Marketing Director at Chrysler UK Ltd said: “With more than 25 years as the world’s best selling MPV, and with over 12 million vehicles sold worldwide, the Grand Voyager remains the most luxurious MPV on sale in the UK marketplace and offers the ultimate flexibility and utility for active lifestyles.

Chrysler Group LLC today announced its plans to engineer and produce a pure electric vehicle using the Fiat 500 platform. Shown earlier this year at the 2010 North American International Auto Show, the Fiat 500EV demonstrates the immediate benefits of the alliance between Chrysler Group and the Fiat Group as well as the speed at which the two companies can work together on advanced vehicle programs.

“The alliance with Fiat presented new opportunities to merge Chrysler Group engineering knowledge with new platforms and the Fiat 500EV is an outstanding example of our efforts,” said Scott Kunselman, Senior Vice President Engineering—Chrysler Group LLC. “The Fiat 500 is a small, lightweight platform perfect for integrating electric-vehicle technology.”

The Fiat 500EV powertrain is comprised of three main systems; high power electric powertrain module, advance lithium ion battery, and an EV control unit to manage power flows. Beginning in 2012, Chrysler Group will manufacture the Fiat 500EV for the United States market. All powertrain engineering and vehicle development will take place at Chrysler Group headquarters in Auburn Hills, Mich. Pricing will be announced closer to launch, but will be competitive with similar electric vehicles in the market.

Chrysler Group is the vehicle electrification center of competence for both Chrysler Group and Fiat Group. The company is exploring ways to promote zero-emission transportation and the development of an electric-vehicle charging infrastructure through partnerships to be announced in the future.

Last year Chrysler Group announced the company’s intention to build the Fiat 500 with a combustion engine for North America. The vehicle will debut in late 2010.

Stars For A Cause, in collaboration with the Chrysler Brand, is handing over the keys of a Chrysler 300 “Haiti” for auction with 100 percent of the proceeds going to the American Red Cross Haiti relief efforts.

“It is our social responsibility to assist in any way we can to help contribute to the relief efforts,” said Olivier Francois, President and Chief Executive Officer – Chrysler brand, Chrysler Group LLC.

“Hundreds of celebrity signatures now grace the exterior of the Chrysler 300 Haiti edition thanks to the actors and actresses attending a recent red carpet event and we are hopeful the car will raise a significant amount of money at auction, which will be given to the American Red Cross for their Haiti relief efforts.”

Stars for a Cause chose Leake Car Auction in Oklahoma City, Oklahoma to auction this one-of-a-kind vehicle.  The auction will take place on Saturday, Feb. 20 at 2 p.m.

“We have chosen this auction company for its experience in charity auctions, its honorable reputation, low key and humble image and its location in the heart of the country as symbolic gesture,” said George Braunstein, Founder, Stars for a Cause.

Stars for a Cause will continue its efforts in collaboration with Leake Car Auction and others to promote this auction and to steer the public’s interest to help generate the highest bid possible to benefit the American Red Cross Haitian Relief Efforts.

Chrysler UK Ltd has announced a new model line-up of its highly popular 300C range, designed to give buyers exceptional value for money. The new executive model line-up and prices take effect from Friday 1st January 2010.

Chrysler has researched exactly what customers want in today’s changing market, and the new range will focus more closely on these requirements.

With its refined interior, premium technology features and unmistakable design, the Chrysler 300C saloon continues to offer unmatched style, performance and excitement in the hugely competitive E-segment, plus it now offers very attractive and affordable pricing.

The new 2010 300C range will now offer four derivatives, the 300C SE, SR and SRT comes with an automatic gearbox and a 3.0-litre V6 diesel engine, while the SRT-8 is coupled with a mighty 6.1-litre V8 HEMI® petrol engine.

The new entry-level diesel model, 300C SE, is available from just £23,995 on the road, and offers a very high level of standard equipment including leather trimmed seats, ESP, ABS, front, rear and side-curtain airbags, heated front seats, dual zone climate control, LED ambient lighting, front fog lamps, parking sensors (front and rear).

On the exterior, Xenon headlamps and rain-sensing windscreen wipers are also standard along with 18” aluminium wheels.

The in-car entertainment system features AM/FM radio with CD player and MP3 capability and a six speaker Boston Acoustics® sound system.

The fuel efficient and highly-refined 3.0 litre common-rail diesel (CRD) engine offers maximum efficiency, providing exceptional power of 215 bhp at 4,000 rpm and 376 lb.-ft of torque at 1,600 rpm. Top speed is 143 mph and the 300C can reach 0-62.5 mph in 8.7 seconds.

The 300C SR is priced at £24,995. In addition to the SE specification, SR models feature auto-dimming rear view mirror, upgraded Boston Acoustics® sound system including subwoofer and uconnect® gps satellite navigation system, uconnect® phone with voice recognition, a hands-free communication system using Bluetooth technology. Optional extras on the SR are the power sunroof costing £750 and heated rear seats costing £250.

The 300C SRT priced at £27,995, offers in addition to the SR models a mesh grille with chrome surround, body coloured door mirrors and door handles, wheel arch extensions, 20 inch aluminium wheels, leather and suede trimmed sports seats and carbon fibre interior details.

In a segment dominated by prestigious German marques; Audi, BMW and Mercedes-Benz, the 300C is able to compete aggressively on price and standard equipment levels.

The top-of-the range performance model, the SRT-8 costs £41,795. Its legendary 6.1 V-8 HEMI® petrol engine generates 425 bhp of power with 420 lb -ft of torque. The rear-wheel drive Chrysler 300C SRT-8 is capable of impressive performance times – 0 to 62.5 mph in just 5.0 seconds, standing start quarter-mile time in the high 13-second range, a top of speed of 165 mph and 0-100-0 in the mid 16-seconds.

Extra SRT-8 specification includes high performance Brembo® calipers, power sunroof, performance tuned steering and suspension making the SRT-8 the ultimate Chrysler 300C and the most affordable performance car in the market place today.

Chrysler UK Ltd Managing Director, Federico Goretti, said: “The new 2010 300C range will assist us in gaining a competitive advantage in a fiercely contested segment of the market.

“ With an entry level price of under £24,000, Chrysler is also attracting customers from the D-segment who are looking for a car that stands out from the crowd and comes highly equipped. Customers can now get all the features and benefits of a 300C for less than a mid-range D-segment car.

“The Chrysler 300C remains a great looking, well equipped car and now offers an even more desirable package of power, performance and style combined with attractive and extremely competitive pricing.”