The 2011 848 EVO now further enhances Ducati’s most impressive lightweight Superbike ever with more power from the Testastretta engine and more braking power from Brembo’s incredible Monobloc brake technology combining to provide an even more exciting way to enter the world of Ducati Superbikes.

The “EVO” treatment applied to the 848 introduces a 6hp power boost to 140hp (103kW) and a torque increase to 72.3lb-ft (98Nm) that results in a razor-sharp and easy-to-use power delivery while the combination of the 848′s legendary (168kg) chassis set-up and planet-stopping Brembo Monobloc brakes gives unthinkable braking performances most can only dream of.




In pursuit of perfection, Ducati engineers have listened to passionate owners of the 848 Superbike since its delivery in 2008 and now enhance its specifications to deliver impressive performances whether riding through mid-town traffic or racing through track-day competition.

Iconic features from the World Championship-winning machines, such as the twin under-seat silencers, single-sided swingarm, Trellis frame, beautiful race bodywork and steering damper, are all part of the 848′s DNA. Its family resemblance assures that it is equipped with all the performance advancements of the Superbike family, while adding its own particular character and style.

The early arrival of the 2011 848 EVO will see bikes available to order from 20th July 2010, with demo bikes arriving at dealers by end of July and customer orders shipped within September.

The 848 EVO Dark Stealth and 848EVO will be available at the same price as the outgoing 848 range including the traditional colour of Ducati red with red frame and black wheels and introducing the stunning new “dark stealth” with racing black frame and black wheels.

• 848 EVO Dark Stealth – £9,995
• 848 EVO – £10,695

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• “DUCATI – THE STORY”
• NEW DUCATI UK WEBSITE GOES LIVE

The history of Ducati on DVD

Revealed for the first time on DVD, the incredible history of Ducati told with rare movie footage, pictures and interviews from its creation in 1926 to the 2007 MotoGP World Championship title.

In close collaboration with “Strike Video” of Milan, Ducati worked with director, Angelo Barberi, to achieve the most complete and compelling account of their incredible heritage, and with so much exclusive material released for the very first time, the captivating ninety-minute movie reveals a fast-moving and exciting story.



From the innovative Ducati brothers and the birth of the “Cucciolo” to the unforgettable engineer Taglioni and the Desmodromic system. From victory in the Imola 200 to the production of the Scrambler and from Superbike dominance to debut in MotoGP, witnesses recount their personal experiences of a journey that is the story of a company, a view of Italian social history and the passion and genius that created the Ducati engines destined to write the history of motorcycling.

“This is a new way to tell the story,” Livio Lodi, curator of the Ducati Museum, proudly explains. “As if leafing through an old photo album or speaking with a wise, old relative, the story becomes a fascinating view not only of Ducati’s, but also of Italy’s history. For me, it is vitally important that we share this story with Ducati fans around the world.”

“Ducati – The Story” is available on DVD from Ducati Stores world-wide from July 2010 onwards.

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• DUCATI UK ANNOUNCE LAUNCH OF NEW 848 EVO
• NEW DUCATI UK WEBSITE GOES LIVE

Ducati UK today launched a new interactive website dedicated to providing the latest news, events and product information from the UK subsidiary of Ducati Motor Holdings.

The new website has been designed to provide an easy to use platform for customers to source and view the latest Ducati information.  The website has a clear and flexible homepage that allows visitors to easily navigate to the area of their interest.

The website has clearly defined headings that include bikes, racing, equipment, experience, dealers and services, company and news.

Bikes – This section covers the full current range of motorcycles and is divided into the six model range families. By clicking on each individual model, users can view the full technical specification of the bike, galleries, bike history, pricing, maintenance and servicing information and also compare with other bikes back to 2001. PDF’s can be downloaded for brochures of the bikes and their accessories.

Racing – A full and up to date news section for the Ducati MotoGP and Superbike teams including news and results, rider profiles and sponsor information. A domestic racing area will be included at a later date that will accommodate news and reviews from Ducati’s involvement in BSB, British Superstock and the 848 Challenge.

Equipment – This heading provides information on accessories, apparel and special licenced products. The accessory page includes an interactive configurator section which enables the viewer to personalise each model with accessories to see how the bike will look with a new set of exhausts, wheels or some form of carbon fibre before they purchase the accessories from their local dealer. A full listing of prices is included for both accessories and clothing.

Experience – Discover the experience of owning a Ducati with listings of events going on in the UK including the Ducati Roadshow and track days. You can also find information on Ducati Owners Club and how to locate them. There are social networking sites such as the Ducati UK Facebook and Twitter and  youtube. The site also sees the launch of Ducati TV in conjunction with bikechannel.com. This is a dedicated website TV channel  of all things Ducati including  promo videos and video of Ducati UK racing and events.

Dealers and Services – This includes a new, improved and flexible dealer locator enabling visitors  to find their nearest dealer quickly and efficiently. There is also a pre-owned locator for customers to find used bikes throughout the Ducati UK dealer network.

In the Maintenance sub heading, there is information regarding warranty and maintenance and owners can download parts catalogues and also PDF’s of manuals for their bikes.

Company – This is split into two areas which covers; ‘who we are’ including information about visiting the Ducati factory and Museum, heritage, customer service and a link to the press area and  ‘Partners’ relating to Partners and suppliers to the factory and MotoGP and Superbike teams.

News – All the latest news from Ducati UK can be found in this section as well as archive news and events.

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• DUCATI UK ANNOUNCE LAUNCH OF NEW 848 EVO
• “DUCATI – THE STORY”

Ducati’s newest Monster arrives at dealerships with ten additional colour selections.

The Monster 796 fits neatly between the entry level 696 and the sportier Monster 1100. The Monster 796 mimics the top level components, style and sportiness of the Monster 1100 whilst retaining the user- friendliness and ergonomic appeal of the 696. The 796 is priced competitively at £6,995 and is available in white, black and Ducati red. All three colors share the lightweight Ducati trellis frame in red, along with red wheel striping.

The Monster 796’s air-cooled engine produces a potent 87hp and 56lb/ft of torque, and weighs in at a svelte 167kg. The balance of power and weight provides a flexible package that will appeal to riders looking for a comfortable and easy to ride Ducati whilst retaining performance and sporting heritage.

In the interest of rider comfort; the Monster 796 has adapted a comfortable new seat, higher handlebars and optional passenger grab handles to enable an optimum riding experience. Borrowed from the 1100 model, the Monster 796 features a single sided swingarm and four piston Brembo brakes. These features combine with an APTC slipper clutch, blackened foot rests, and new five spoke wheels to make the ultimate middleweight Monster.

Arriving alongside the latest Monster are the new ‘Monster Art’ body kits for all three members of the Monster family; giving riders the chance to accessorise and customise the look of their bikes with ten all-new color choices.

The new body kits known as ‘logomania’allow Monster 696, 796, 1100 and 1100S owners to extend their personal style by changing panels to suit any mood or event. Monster lovers can ‘dress’ their bikes in as little as ten minutes, giving a new look to their two-wheeled beauty each day. The Monster panel kit includes tank covers, a mudguard, a micro-bikini fairing and seat cover- everything needed to change the colour of a Monster in rapid fashion.

The ten new color options include three vibrant solid colours, and seven historical Ducati liveries as follows:

• “Giallo Ducati” Ducati Yellow
• “Lilla Glamour” Lilac
• “Arancione Scrambler” Ducati Scrambler Orange
• “Ducati Corse” Inspired by the new Ducati Corse logo
• “Imola 72” In honor of the Imola 200 winning 750SS
• “Darmah” Modeled after the legendary black and gold striping of the late seventies.
• “Isle of Man 78” A tribute to Ducati’s 1978 Senior TT Win
• “Pantah” Ducati’s iconic logo from the eighties
• “Mach 1” A vibrant red in the spirit of the 1960’s
• “Sport 100” A historic blue from Ducati’s of the past

The Monster‘logomania’panel accessories can be purchased at local Ducati dealerships as a separate kit or with the bike. The Monster panel kits start from £449.
 
The Monster‘logomania’panel accessories can be purchased at local Ducati dealerships as a separate kit or with the bike. The Monster panel kits start from £449. For further information on the new Monster 796 visit http://www.ducati.com/bikes/monster/796/index.do and to see the new Monster Logomania body kits visit http://www.ducati.com/monster_art_logomania/index.do

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• DUCATI LAUNCH THE MONSTER 796
• 2010 MODELS ARRIVE AT DUCATI DEALERSHIPS

The Monster family introduces the 796, an exciting addition to the line-up that combines the user-friendliness of the 696 with the sports character of the 1100. Delivering 87hp (64kW), a dry weight of just 167kg (368lb) and optional ABS, the stylish new Monster 796 returns the magic of mid-range to the Monster family. 

The Monster 796 is fitted with the micro-bikini fairing and single seat cover as standard and features a new seat designed with a comfort-enhancing shape, further accentuated with stylish red stitching. Additional new features also include a rear sub-frame constructed ready to accept new accessory grab-handles designed to provide a confidence-inspiring grip for the passenger, while blending into the natural line of the tail-end.


The riding position has also been revised by reducing the seat height by a full 10mm (compared to the Monster 1100) to 800mm, whilst the handlebars have been raised by 20mm. These changes, together with the redesigned seat shape have improved posture and increased comfort. With the brand new Desmodue 796 engine at the heart of the machine, a single-sided swingarm and revised ergonomics, the Monster 796 perfectly balances lifestyle performance with everyday functionality to enhance the original Monster spirit.

The new Monster 796 comes in traditional Ducati red, new arctic white silk or diamond black silk. All three colours are set against a red Trellis frame and black wheels, which feature a new short-style red flash around the rim side that creates a full red stripe at speed.

Commenting on the launch, Tim Maccabee, Ducati UK MD said “The new 796 Monster is a welcome addition to the family and will be a great bike for people upgrading from a first bike 600 or looking to switch from a Sports 600 whilst wanting to retain style with plenty of real-world performance”.

Launched as an early entry model year 2011, the Monster 796 will be available in the UK from May 2010 onwards and will be priced at £6,995, with the ABS version at £7,695.

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• DUCATI EXPANDS THE MONSTER FAMILY
• 2010 MODELS ARRIVE AT DUCATI DEALERSHIPS

Ducati dealers across the UK will launch Ducati’s stunning 2010 Model range and present the newly arrived Multistrada 1200 during an Open Weekend on the 17th and 18th April. 

The Open Weekend gives the Ducati dealer network the opportunity to proudly present the stunning Ducati range that includes a whole host of new additions to the Ducati model line-up. 

Many visitors to dealerships will no doubt be enticed by the new Multistrada 1200. Initial test reports have undoubtedly whetted the appetite of bikers across the UK as the new bike has received universal praise. Now the time has come for the general public to give their views as demonstrators arrive at dealerships. So far dealers have seen a huge demand for the bike, but there is still a chance to purchase a bike this summer and the further deposits are expected to be taken once customers have ridden the bike for the first time.

Other new bikes for 2010 include the Monster 696 ABS and Monster 1100 ABS, the updated Hypermotard 1100 Evo, the extreme Hypermotard Evo SP version and the versatile Hypermotard 796.

Both the Monster 696 and Hypermotard 796 take advantage of competitive service costs, 7,500 mile service intervals and are currently available at £99 per month APR 12.2% Typical. 

The Superbike range continues to draw motorcyclists to the brand. The Sportsbike family has expanded to include the 1198S Corse and 1198R Corse limited edition which must be seen to be appreciated with their factory team-style aluminium fuel tank, Ducati Traction Control and special celebratory Ducati Corse livery. This is subject to the Ducati Corse Gear offer and includes a Ducati track day at Silverstone and invitation to a WSBK race.

The new 848 Dark has also just arrived at dealerships at a mouth-watering £9,995 and is also subject to the Ducati Corse Gear offer (Ducati Corse leather suit, Arai Chaser helmet, Ducati Corse gloves, Puma boots and Dainese-Ducati Back Protector).

The Streetfighter range continues to offer Ducati style with Superbike performance in naked form and is available through a 0% finance offer until the end of April.

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• DUCATI UK ANNOUNCE LAUNCH OF NEW 848 EVO
• “DUCATI – THE STORY”

Ducati dealers across the UK are gearing up for the new bike season as the 2010 range of Ducati models start arriving at dealerships over the next few days.

New models arriving at showrooms include Superbikes such as the 848 Dark and 1198S Corse, the new Hypermotard  Evo and Evo SP and the new 696 ABS and 1100 ABS Monsters.

The new 848 Dark is now available to buy at dealerships at a mouth-watering £9,995 and included in the price is the Ducati Corse Riding Gear Set (Ducati Corse leather suit, Arai Chaser helmet, Ducati Corse gloves, Puma boots and Dainese-Ducati Back Protector).

Also new to the Superbike range is the 1198S Corse limited edition which must be seen to be appreciated with its factory team-style aluminium fuel tank, Ducati Traction Control and a special celebratory Ducati Corse livery. This is also subject to the Ducati Corse Gear offer and includes a Ducati track day at Silverstone and invitation to a WSBK race.

The Hypermotard family expands for 2010 with the addition of the exciting new and enhanced Hypermotard 1100EVO and the extreme Hypermotard 1100EVO SP.  Hot on the heels of the recently released lightweight Hypermotard 796 is the 1100 model that has evolved into a lighter (7kg – Evo, 11kg SP) and more powerful (5hp) bike than the original. The Hypermotard 1100EVO SP pushes the limits even further with a model intended to perform on the track as well as the street.

For the first time since its debut both the 696 and 1100 Monsters will be available with ABS (anti-lock braking system). The Monster 696 and 1100 have become extremely popular in the UK since they were launched in 2008 and now have been enhanced with this sophisticated ABS system.

The Multistrada 1200 is not due to arrive in dealerships until early April; however, a pre-production model is currently touring Ducati showrooms.

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• DUCATI EXPANDS THE MONSTER FAMILY
• DUCATI LAUNCH THE MONSTER 796

With the arrival of the new Multistrada 1200, Ducati will reach a significant milestone in the company’s engineering history by extending the periods between major services on the new model to an owner-friendly 24,000km (15,000 miles).

Doubling the mileage between valve clearance inspection has been made possible with the introduction of a new valve seat material combined with improved combustion efficiency and temperature management designed into the Multistrada’s new Testastretta 11° engine.

So called because of its minimised 11° of ‘valve overlap’ – the interval of crankshaft rotation during which both the intake and exhaust valves are open at the same time – the new Desmodromic power plant not only transforms the world championship-winning 1198 configuration into a super-smooth 150hp motor for sport touring, but also improves fuel efficiency, emissions and cost of scheduled maintenance.

First revealed at the Milan International Motorcycle Show in November 2009, the Ducati Multistrada 1200 combines innovative design and unprecedented technology to unleash a four-bikes-in-one concept. Sport, Touring, Urban and Enduro riding modes now enable a customisable riding experience separated by just one click.

The ground-breaking design makes instant adjustment to power and torque delivery in addition to electronic adjustment of suspension settings and traction control to transform the Multistrada 1200 to meet the rider’s needs, and not the other way around.
Arriving in Ducati showrooms from early 2010, the 189kg (417lb) Multistrada 1200 is offered with optional ABS, while the flagship Multistrada 1200 S presents ABS and Ducati Electronic Suspension by Öhlins as standard equipment. The 1200 S is available in ‘Sport edition’ with specific components in carbon fibre or ‘Touring edition’ with side luggage, heated grips and centre stand.

A long list of pre-orders for the Italian manufacturer’s latest masterpiece reflects the massive interest generated since its official unveiling, an interest now further enhanced by the added benefit of more ‘strada’ between major services.

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• LONDON CALLING FOR 2010 DUCATI LINE-UP
• NEW MULTISTRADA TAKES TO THE ROAD

The London Motorcycle Show will host the UK launch of the 2010 Ducati model range as the bright lights of the capital city illuminates an eagerly awaited line-up that includes the hugely anticipated Multistrada 1200.

The Ducati stand will showcase the full 2010 range including UK debuts for the Multistrada 1200 Touring,  Hypermotard 1100 Evo, 848 Dark, 1198s Corse, Monster 696 ABS and Monster 1100 ABS.

The Multistrada 1200 Touring comes to the London show as part of a nationwide tour prior to its  launch in March and has already provoked unprecedented interest with many dealers reporting prodigious amounts of forward orders.

The iconic Monster range will be represented by the Monster 696 and Monster 1100 which will both carry the ABS options in 2010. The Monster has always been an exceptionally popular bike in the Capital and is sure to attract large numbers of visitors to the stand.

The flagship Superbike range has expanded with the addition of the new 848 Dark and the exotic 1198S Corse and the updated 1198S while the Hypermotard family sees the biggest changes with three new models. There is the new lighter and more powerful Hypermotard Evo, the more extreme and track focused Evo SP and the Hypermotard 796 which offers a lower seat height and a smooth flexible engine for the urban environment.

A Ducati display would not be complete without a selection of the bikes that will compete in this year’s British Championships including Riders Racing who will contest BSB with Michael Rutter and Martin Jessop. Ducati will also display the British Superstock entry which will be launched at the show and an 848 race bike that will be part of the new 848 challenge debuting in 2010.

An added attraction to the stand will be Ducati UK’s premier clothing retailers Moto Icons who will be tempting visitors with a large selection of the stylish 2010 Apparel Collection.

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• 2010 MODELS ARRIVE AT DUCATI DEALERSHIPS
• Multistrada 1200 arrives with more ‘strada’ between major services

A 0% APR typical finance campaign has been announced for the Streetfighter and Streetfighter S to celebrate the Naked Sportsbike of 2009. The campaign is effective immediately and runs until the 30th April 2010.

The Streetfighter and Streetfighter S are both available on deals over 36 months with a 50% deposits and 0% APR typical. A 2.4% flat rate is also available over 48 months with a 25% deposit.

Tim Maccabee, Managing Director of Ducati UK, said, “This new finance deal makes the dream of owning one of our most successful models a reality. It was one of our most acclaimed bikes last year winning many awards including ‘Naked Sportsbike of the year’* and has captured people’s imagination due to its performance and versatility. This finance scheme gives our customers the opportunity to share in this success.”

The Streetfighter has the weight and power to take on any opposition with 150hp and weighing in at 169Kg or 167kg and is dressed with Brembo monoblock brakes, Ohlins suspension, lightweight Marchesini forged wheels and Ducati Traction control (‘S’ model).

The Streetfighter was named ‘Naked Sportsbike of the Year’ by Fast Bikes magazine, November 2009

For further details of the Ducati Finance offer and to see the full 2010 model range visit your local dealer or Ducati store.

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• DUCATI UK ANNOUNCE LAUNCH OF NEW 848 EVO
• “DUCATI – THE STORY”

The new Multistrada 1200 embarks on a nationwide tour this weekend as this incredible new Ducati goes on display at dealerships around Britain from January until March.

The unprecedented amount of interest, sales enquiries and sales orders has led to this tour being organized to reach as many people as possible. Ducati UK have secured the loan of the only display Multistrada S Touring model in the world for these unique events.

The tour will cover the length and breadth of Britain kicking off at Ducati Coventry on the 15th January through to the 17th before heading North to visit dealers across the North of England and Scotland and then winding its way back down South, stopping off at the London Motorcycle Show from the 4th to the 7th February and continuing its journey to all corners of the South East. There will be a final showing at Red Dog on the 11th March.

The road show will give motorcyclists the chance to see the Multistrada Touring version in the UK for the first time. The Multistrada 1200S Touring  version features, as standard, electronically adjustable suspension, traction control, ABS as well as the more traditional accessories such as panniers, heated hand-grips and centre stand. The much hailed Multistrada is already being talked about as a ‘bike of the year’ and is expected to draw huge interest across the country from Britain’s motorcyclists.

Details of the nearest Ducati dealer can found by clicking on the dealer locator at www.ducatiuk.com

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• Multistrada 1200 arrives with more ‘strada’ between major services
• LONDON CALLING FOR 2010 DUCATI LINE-UP

After the successful unveiling of an unprecedented number of new models at the EICMA Milan Show in November, Ducati UK has announced pricing for the 2010 model year range of motorcycles.

The pricing level has been maintained with only the VAT rate increase being applied, resulting in an improved competitive position in many cases. Ducati UK is also continuing to provide enhanced value to the superbike range with its Winter Campaign which runs until 31st March 2009. The campaign, which celebrates the launch of the new Ducati Corse logo, offers new superbike owners a free clothing package worth over £2,000 together with *track attendance.

The previously announced very competitive price for the entry level Multistrada 1200 is confirmed at £10,995. The Multistrada 1200 features as standard 4 separate travel modes: sport, touring, urban and enduro – which are easily changed via the mode switch on the handlebars. An outstanding 150HP 1198 derived engine and Ducati Traction Control (DTC) is also featured as standard.

Also confirmed is the competitive pricing of the extraordinary number of new models for 2010; 1198 S and R Corse editions, 848 Dark for under £10,000, Multistrada ABS and Multistrada S Sport/Touring together with the Hypermotard Evo and Evo SP.

SUPERBIKE
848 Dark £9,995
848 £10,695
1198 £13,295
1198 S £16,895
1198 S Corse £19,395
1198 R Corse £30,695

MONSTER
Monster 696 + £6,350
Monster 696 + ABS £6,950
Monster 1100 £8,495
Monster 1100 ABS £9,195
Monster 1100 S £9,995
Monster 1100 S ABS £10,695

STREETFIGHTER
Streetfighter £11,750
Streetfighter S £14,295

MULTISTRADA
MULTISTRADA 1200 £10,995
MULTISTRADA 1200 ABS £11,695
MULTISTRADA 1200 S – Sport £14,295
MULTISTRADA 1200 S – Touring £14,295

HYPERMOTARD
HYPERMOTARD 796 Matte £7,150
HYPERMOTARD 796 Red £7,350
HYPERMOTARD 1100 Evo £8,995
HYPERMOTARD 1100 Evo SP £10,750

SPORT CLASSIC
GT 1000 £7,995

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• DUCATI UK ANNOUNCE LAUNCH OF NEW 848 EVO
• “DUCATI – THE STORY”

Due to be unveiled officially tomorow at the Milan show, photos have leaked around the internet.

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• DUCATI UK ANNOUNCE LAUNCH OF NEW 848 EVO
• “DUCATI – THE STORY”