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Mar 19

FERRARI WORLD ABU DHABI OVERVIEW


60101-a-fer.jpgFerrari World Abu Dhabi, set to open in 2010, is the world’s first Ferrari theme park and largest attraction of its kind. It will be an intense multi-sensory experience and a must-visit for enthusiasts, fans and families.
The Park pays tribute to the passion, excellence, performance and technical innovation that Ferrari has established over the years and represents today. Its iconic sleek red roof is directly inspired by the classic double curve side profile of the Ferrari GT body, spanning 200,000 m2 and carrying the largest Ferrari logo ever created. Continue reading »

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Feb 08

FERRARI 458 ITALIA RECEIVES GQ MAGAZINE’S “SUPERCAR OF THE YEAR”


The Ferrari 458 Italia has been declared “Supercar of the Year” by GQ Magazine, the UK’s most important and influential men’s style magazine. The magazine described the newest addition to the Ferrari range as “a motor that elicits the most primal response from all who see it, while moving engineering on to a whole new level”, with the engine in particular being described as a “masterpiece”.

The GQ Magazine award comes on the back of another recent award from BBC Top Gear Magazine which voted the Ferrari 458 Italia not only their “Supercar of the Year” but their overall “Car of the Year”.

The Ferrari 458 Italia was revealed at the Frankfurt Motor Show in September to immediate critical acclaim. Following an extensive international media test drive programme in Maranello, the home of the fabled Prancing Horse, the car has been the subject of enthusiastic reviews, with its handling, roadholding, ride comfort and performance all being subject to the kind of superlatives rarely seen from the world’s leading journalists.

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Jan 21

FERRARI SPEAKS JAPANESE


59583fer+.jpgFerrari.com debuts today with its new Japanese language version. After the launch last year of the completely redesigned site, in English and Italian, the world of Ferrari has now been further enriched by the addition of this new online tool dedicated specifically to its clients, enthusiasts and fans in the great Asian nation.

The new version of the site is an acknowledgement of the Japanese public’s enormous passion for the Ferrari brand. It aims to foster an even closer relationship between the Prancing Horse and the Japanese public, and boost already-high user participation by eliminating any language barriers. In a further acknowledgment of the Asian world’s passion for Ferrari, we now also have a Chinese language version of Ferrari.com under construction.

The launch is being accompanied by a fun video which not only introduces visitors to the site contents but includes a welcome greeting in Japanese from Ferrari employees, Chairman Luca Di Montezemolo, CEO Amedeo Felisa and GES director Stefano Domenicali.
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Jan 11

STP’S FERRARI CHALLENGER


6DA28F27-B0E8-485E-B4F3-5505AF7EDDCA.jpgThe legendary USA fuel additive brand STP – its 50-year history steeped in high-level motorsport – is returning to UK tracks for a major title assault on the 2010 Avon Tyres British GT Championship, backing a Chad Racing Ferrari 430 Scuderia GT3 for Daniel Brown and Chris Hyman.

Brown and Hyman are no strangers to the series, the former making his mark last year, at just 17 years of age, with three race wins in the MOMO Mosler. 
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Dec 03

FERRARI 458 ITALIA RECEIVES BBC TOP GEAR MAGAZINE AWARD


972A0FB6-0EF4-4812-BD88-3F906C7FD62C.jpgThe Ferrari 458 Italia has scooped two prestigious awards from BBC Top Gear Magazine, one of the world’s most influential automotive magazines. Not only did the British magazine nominate the 458 Italia ‘Supercar of the Year’, but also, for the very first time for Ferrari, the coveted title of ‘Car of the Year’. This brings Ferrari’s tally of consecutive Top Gear Magazine Awards to the astonishing figure of eight in seven years.
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Nov 04

‘FERRARI 599 CHINA’ AUCTIONED IN BEIJING FOR 1.2 MILLION EURO


BC3E931C-B965-4719-A6DA-F1791A563F36.jpgThe unique Ferrari 599 China was won tonight by an anonymous client from Shanghai at the final price of about 1.2 million euro (including taxes). The auction was the climax of the Gala dinner organised by Ferrari at the Red Gate Gallery in Beijing. Lu Hao, the first Chinese artist to work with Ferrari, created this special model decorated with Song Dynasty Ge Kiln pottery patterns. The proceeds from this auction will fund outstanding students and young teachers of Tsinghua University’s Department of Automotive Engineering to study at Italy’s Politecnico di Milano University and internship at Ferrari’s headquarters.
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Oct 30

Ferrari World Abu Dhabi Overview


125AEBAC-A9DD-45F1-93E6-37610A03B4CF.jpgFerrari World Abu Dhabi, set to open in 2010, is the world’s first Ferrari theme park and largest attraction of its kind. It will be an intense multi-sensory experience and a must-visit for enthusiasts, fans and families. The Park pays tribute to the passion, excellence, performance, technical innovation that Ferrari has established over the years and represents today. Its iconic sleek red roof is directly inspired by the classic double curve side profile of the Ferrari GT body, spanning 200,000 m2 and carrying the largest Ferrari logo ever created.

Ferrari World Abu Dhabi will host a number of attractions, including rides for children of all ages, providing the complete Ferrari experience: over 20 state-of-the-art attractions, each designed to bring to life a different part of the Ferrari story, including the world’s fastest rollercoaster, travelling at speeds exceeding  200  km/h  and emulating the  thrilling sensation of being in a Ferrari F1 car, or the G-force experience taking passengers on an adrenaline-pumping ride up over 62 m, through the roof and back down again.
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Oct 07

UNIQUE ONE-OFF VERSION OF FERRARI 599 GTB FIORANO


59F235F1-82DC-4855-8A1B-8D19A4AD1856.jpg

Ferrari announces the creation of a unique one-off 599 GTB Fiorano China Limited Edition, signed by Chinese artist Lu Hao, which will be auctioned on the 3rd of November at a special Gala Auction Event hosted by Ferrari in Beijing. This exclusive car follows the announcement in September of a small series of specially-designed 599 GTB Fiorano China Limited Edition models which won wide acclaim.
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