Mazda has introduced a new sporty Takuya special edition range for the Summer featuring evocative styling and high-levels of standard equipment representing excellent value for money to customers.  The latest special edition range follows on from the successes of the Mazda2, Mazda3 and Mazda6 Tamura special editions earlier this year. 

The name ‘Takuya’ – pronounced ‘tah-koy-yah’ – is taken from the Japanese for forerunner or pioneer.  Available in Mazda showrooms across the UK from 1 July 2010 the new variants are available in the Mazda2, Mazda3 and Mazda6 model line-ups and offer added value to customers. 

The generously equipped new Takuya models incorporate features normally only available with top‑of-the-range derivatives, including exterior sports styling, larger alloy wheels, a Bluetooth^® system and a sports interior.

Mazda2 Takuya – compact and sporty

Priced from £11,915 (OTR), the 1.3-litre Mazda2 five-door Takuya is the entry point into the special edition range. The Takuya boasts 16-inch alloy wheels, a sports styling kit (incorporating spoiler, sports bumpers and side skirts) and front fog lights. The interior benefits from black sports trim, trip computer, leather steering wheel and gear knob, steering wheel remote audio controls and a Parrot Bluetooth^® hands-free kit.

The 1.3 Mazda2 (86ps) is a remarkably frugal yet feisty model.  The hatchback produces just 125g/km CO₂ and returns 54.3mpg, yet is one of the finest handling and fun to drive superminis on sale in the UK.

Mazda3 Takuya – added appeal for popular hatch

Moving up through the Mazda range, buyers will find the 1.6-litre Mazda3 five-door Takuya.  This model boasts a very impressive specification including a leather steering wheel and shift knob, automatic dual-zone climate control air conditioning, black sports interior trim, sports seats, an integrated Bluetooth^® system, LED lights, a six-disc CD changer and rain-sensing wipers. 

Priced from just £15,780 the incredibly well appointed Mazda3 Takuya represents excellent value for money.  Boasting a combined fuel economy figure of 44.8mpg and a low-for-class 149g/km CO₂ emissions, the 105ps 1.6-litre hatchback will follow the Mazda2 Takuya’s lead and offer unrivalled fun behind the wheel.

Mazda6 Takuya – frugal family fun

Mazda6 buyers will find Takuya special edition models in three different guises: 2.0-litre five-door (£19,845), 2.2D 163ps five-door (£20,945) and 2.2D 163ps Estate (£21,595).  All three variants benefit from the fitment of 18-inch alloy wheels, a sports grille and dusk-sensing headlights on the exterior, while the interior benefits from an alloy pedal set, half-leather heated seats, auto-dimming rear view mirror, dual-zone automatic climate control air conditioning, leather steering wheel and shift knob and a choice of paint colours.

Vehicles fitted with the 2.0-litre petrol powerplant are capable of accelerating from 0-62mph in 10.3 seconds en route to a 134mph maximum speed.  Combined fuel economy of 40.9mpg is achievable and CO₂ emissions of 159g/km put the petrol Mazda6 in road tax band G.  Meanwhile, the 2.2D 163ps models return an impressive 52.3mpg combined and produce 142g/km CO₂ (five-door; estate produces 143g/km CO₂).  Both versions hit 62mph in just 9.2 seconds.

“The new Mazda Takuya range offers buyers genuine exclusivity, evocative sports styling and represents fantastic value for money,” comments Mark Cameron, sales director, Mazda UK.

“Previous Special Edition Mazda models have proved hugely popular, fast selling and boast impressive residual values.  The Takuya range offers yet another reason for value-seeking consumers that want something different to the mainstream to head down to their local Mazda dealership this summer.”

Mazda2 Takuya

• 16″ alloy wheels
• Sports styling kit including: spoiler, front and rear sports bumper, side skirts
• Black sports trim, black out meter set
• Front fog lights
• Rear electric windows
• Trip computer
• Premium Mazda mats
• Free-of-charge metallic paint
• Parrot Bluetooth^® hands-free kit – MKi9000
• Steering wheel remote audio controls
• Leather steering wheel and gear knob
• Body- coloured, heated and folding electric mirrors
• Side and curtain airbags
• Body-coloured door handles

Mazda3 Takuya

• Black cloth sports trim
• Sports seats
• Heated front seats (five-stage settings)
• Blackout meter set
• Integrated Bluetooth^® system
• Cruise control
• Sports styling kit including: front and rear sports bumpers, side skirts, sports grille
• Front fog lights
• 17″ alloy wheels
• 6-CD changer
• Rain sensing wipers
• Dusk sensing auto lights
• LED Lights
• Premium Mazda mats
• Free-of-charge metallic paint
• Automatic dual-zone climate control air conditioning
• Electrically-operated rear windows and body coloured folding door mirrors
• Leather steering wheel and integrated audio controls
• Leather shift knob

Mazda6 Takuya

• 18″ alloy wheels
• Sports grille
• Privacy glass in rear and rear side windows
•  Alloy pedal set
• Half leather seats
• Heated front seats
• Blackout meter set
• Integrated Bluetooth^® system
• Rain sensing wipers
• Dusk sensing lights
• Auto dimming rear view mirror
• Front fog lights
• 6-CD changer
• Leather covered sliding centre armrest
• Free-of-charge metallic paint
• Premium Mazda mats
• Dual-zone automatic air conditioning
• Cruise control
• Trip computer
• Leather steering wheel  and shift knob

Price List (July 2010) & Economy

NB‘On the road’ prices include 17.5% VAT, number plates, delivery, 12 months road fund licence, first registration fee, 3 year or 60,000 mile warranty and 3 years European Roadside Assistance.  All models are available with free 7-day drive away insurance.  

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• Mazda3 Compact Class Winner on J.D. Power Survey
• NEW SPECIAL EDITION MAZDA MX-5 ‘MIYAKO’

Continuing to celebrate the 20^th Anniversary of the world’s best-selling roadster, Mazda has introduced a new ‘summer special edition’ version of its iconic sportscar, named the Mazda MX-5 Miyako.  

The new model, which is  on sale from 1 July, is available in two versions – the 1.8i Miyako soft-top priced at £18,385 (on-the-road) and the more powerful 2.0i Miyako roadster coupe with the world’s fastest folding powered roof (up or down in 12 seconds), priced at £20,885 (on-the-road).

The name ‘Miyako’ is taken from the idyllic Japanese holiday island of Miyako-jima, considered by many to be one of the most beautiful spots in Japan and the perfect location for open-top motoring. 

The new Miyako is generously equipped with the interior benefitting from unique Medici premium perforated black leather trim with a red underlay and stitching, special badging, floor mats and climate control air-conditioning.  The exterior includes front fog lamps, larger 17-inch alloy wheels, a front suspension strut brace (for improved steering response), and free metallic paint.

“The new Mazda MX-5 Miyako will have extra appeal to a broader range of customers, including those who recognise the uniquely pure driving pleasure this Mazda continues to deliver, and those who aspire to owning a special edition model,” comments Mark Cameron, sales director, Mazda UK.  

“This is the first special edition model based on the upgraded MX-5 that we have offered on both soft‑top and roadster coupe body styles and I am sure it will attract new buyers to our brand.  Both models also represent great value, with the 2.0i Miyako costing just £590 more than the entry level 2.0 SE model.”

The 1.8i 126ps Miyako soft-top accelerates to 62mph in a brisk 9.9 seconds, while the 2.0i Miyako roadster coupe with its 160ps engine undercuts that time by two seconds.  Combined mpg and CO₂ ratings are 40.4/38.2mpg and 167/177g/km, respectively.  Both Miyako models carry generous equipment levels with many features as standard including: remote central locking, a leather steering wheel with audio controls, an MP3 compatible audio system with six speakers and auxiliary (AUX) jack input, as well as heated electric mirrors and electric front windows, a Thatcham Category 1 alarm and immobiliser. In addition, Limited Slip Differential (LSD), Dynamic Stability Control (DSC) and Traction Control System (TCS) are included on the 2.0i.

Both versions of the MX-5 Miyako will be available in Aluminium Silver Metallic, while the soft-top will also be available in Velocity Red Mica – free of charge.  Just 500 examples of each version will be manufactured for the UK market.

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A highlight at this year’s Geneva Motor Show in March will be the world premiere of the all-new Mazda5, which is especially good at meeting the needs of European families with active lifestyles.

“Our main goal with the all-new Mazda5,” says Hideki Matsuoka, Mazda5 Programme Manager, “was to develop a new C-MAV that combines the superior environmental performance these times demand with a new expression in stylish design.”

The all-new model further evolves Mazda5’s acclaimed functionality – with double-sliding rear doors and 7-seat Karakuri flexibility – and dresses it in a suit of clothes that is as eye-catching as it is unique to the segment. This design, which also uses elements of Mazda’s “Nagare Flow” design language, is highly functional and contributes to fuel efficiency by having a particularly low drag coefficient, and optimal lift and air-swirl characteristics.

The all-new Mazda5 is fitted with a newly-developed 2.0-litre DISI1 petrol engine equipped with i-stop, and a six-speed manual transmission with gear ratios specific to this version. This new direct-injection petrol offers linear and smooth performance characteristics and is fun to drive. It is also one of the most frugal and clean C-MAVs on the market, achieving approximately 15 percent reduction in CO2 emissions compared to the 2.0-litre petrol it replaces. The gasoline line-up features a 1.8-litre engine with a six-speed manual transmission as well.

The all-new Mazda5 will go on sale in Europe this fall. It is one of three premieres that will be unveiled at Mazda’s press conference to be held at the Mazda stand in Hall 5, on 2 March.

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• World Premiere of all-new Mazda5 at Geneva

Mazda3 was awarded first place in the all-important European compact class on the latest customer satisfaction study conducted by the US research institute J.D. Power.

In the largest survey of Germany’s automobile market, Mazda3 scored 85.6 percent for overall customer satisfaction – ahead of the Mercedes A-Class with 84.8 percent and the Hyundai i30, which scored 84 percent. Customer satisfaction of German car owners was calculated from answers given in four categories of questions – Quality/Dependability, Vehicle Appeal, Service and Operating Costs. All categories carry the same weight, and together form the J.D. Power Customer Satisfaction Index (CSI).

In the rankings that reflect customer satisfaction for individual car brands, Mazda achieved an average of 83.1 percent. This ranked fourth on the list of 25 brands, and once again outperformed the industry average of 81.3 percent.

This year’s J.D. Power CSI was based on a poll of about 16,500 German car owners, who were asked to evaluate their automobiles, which were on average two years old. Results for all customer satisfaction categories, 25 nameplates and 102 car-lines will be published in detail in the July 2010 issue of Germany’s AUTO TEST on 25 June 2010.

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”The world‟s best-selling roadster, the Mazda MX-5, added another accolade to its many awards by earning the title of „Best Sports Car‟ on the 2010 JD Power vehicle ownership satisfaction survey for the UK.

More than 17,000 car owners across the UK took part in the annual survey. Owners of Mazda‟s iconic two-seater sports car gave their cars top scores for appearance, exterior and interior quality and mechanical reliability, performance, running costs and also for dealer service.

After the votes were in, the Mazda MX-5 achieved a satisfaction rating of 82.3 percent – beating out luxury sports cars like the Mercedes-Benz SLK, and the Audi TT, as well as the VW Eos – to claim „Best-in-Class‟ honours.
The MX-5 is no stranger to finishing at the top of JD Power surveys, and has been voted best in the sports car category often and in many countries around the globe. Owners have consistently praised the roadster for being an affordable, durable and extremely fun-to-drive sports car for twenty years. And it is no stranger to automotive awards. It has won over 160 of them, while finding 870,000 owners worldwide, and becoming one of the industry‟s truly cult vehicles with fanatical enthusiasts on every continent.

Since launch of a power-retractable hardtop version in 2006, the MX-5 line-up has been more popular than ever before. Last year it held 22 percent of the non-premium sports segment in the UK, homeland of the two-seat roadster, and was second in Europe with an estimated share of 12 percent.
“The JD Power survey results in the UK are important because Brits are really passionate about sports cars in general,” said Jeff Guyton, President and CEO of Mazda Motor Europe. “But these results reflect more than just how much they love to drive their MX-5. They also show how practical and easy to live with our roadster is on a daily basis. It combines low running costs, legendary reliability and good service with thrilling, open-top sports car fun. No wonder it continues to be so popular.

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An award-winning combination of driver appeal, lifestyle, versatility and workhorse practicality has enabled the Mazda6 2.2 litre diesel Estate to be named ‘Best Estate Car’ in the 2010 Fleet World Honours.

The award completes a stunning quartet of titles for the Mazda6 Estate, which earlier this year won ‘Best Estate Car’ awards from both Fleet News and What Car? magazines and was named ‘Towcar of the Year 2010’ by The Caravan Club.

The Fleet World Honours are presented annually to those motor manufacturers, service companies and individuals who have, in the opinion of the judges, achieved the highest possible level of excellence in their sector.

Chairman of Judges, Steve Moody said: “Mazda continues to build on its solid reputation in the fleet market as a manufacturer of stylish and attractive cars. But it also features all the clever touches we have come to expect from Mazda, converting from a five-seater into a load-lugger in a matter of seconds.”

The exact specification for the model that received this honours award was the Mazda6 2.2-litre Diesel Estate TS² 163ps manual and is priced at £20,559 on-the-road.  Its strong residual values, keen pricing and competitive CO₂ emissions saw the Mazda6 Estate beat off stiff competition including theSkoda Superb Estate, Toyota Avensis Estate and Honda Accord Estate to be named ‘Best Estate Car’ at the 2010 Fleet World Honours Car Awards.

Peter Alibon, Fleet and Remarketing Director for Mazda UK commented “Mazda has yet again successfully combined a sporty appeal with a very practical model creating that competitive edge in the D-segment. This further recognition from the fleet industry represents the superb reputation that the Mazda6 range has developed over the past eight years since the original launch. 

“We have firm hopes that this will continue as the Upgraded Mazda6 launched this spring represents great value for fleet operators with strong residual values, keen pricing, driver appeal and impressive CO² emissions.”

Commenting on the high standard of entries in this year’s awards, Fleet World Managing Editor, Ross Durkin said: “The fleet industry is emerging from a period of economic uncertainty but, fortunately, is now robust again.”

The upgraded 19-model Mazda6 range has recently entered showrooms with a choice of two body styles (hatchback and estate), six engines (three petrol and three diesel) and four equipment levels: S, TS, TS², and Sport.   The Mazda6 Estate 2.0 TS is priced from just £19,295 on-the-road. The estate diesel model emissions reduced to below 150g/km to help offset April 2010 5g/km increases in company car tax thresholds and rises in VED rates on cars with emissions of 151g/km and above.

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• THE UPGRADED MAZDA6
• UPGRADED MAZDA6 FOR 2010

Mazda has given its award-winning Mazda6 a meticulous and extensive refresh, enhancing its dynamic visual presence, boosting driver convenience and comfort features, as well as improving economy and lowering emissions.

On sale now and priced from £16,995 to £23,445 on the road, the Upgraded Mazda6 is perfectly poised to retain its position as the most athletic, engaging and stylish hatchback and estate in the fiercely competitive family car sector.

The upgraded Mazda6 is immediately distinguishable by its restyled front and rear – it now features Mazda’s distinctive new family face complete with restyled silver-backed headlamps and fog lamp bezels for a dynamic and incisive visage. Similarly, the rear of both hatch and estate features striking new taillights.

These exterior changes are complemented by stylistic enhancements and equipment upgrades to the cabin. Inside, Mazda’s designers have introduced new silver ringed dials and controls in the driver’s instrument binnacle, while the centre console and steering wheel spokes are finished in high-gloss piano-black trim. The sweeping dashboard also receives a softer and more tactile casing for a heightened sense of quality.

The Mazda6’s four familiar equipment levels – S, TS, TS² and Sport – all deliver class-leading levels of standard safety and convenience equipment. Upgraded equipment for the new upgraded Mazda6 encompasses ‘smart’ turn indicators and Emergency Stop Signal (ESS) for all models, while models further up the range benefit from a new aerodynamic rear spoiler, front and rear parking sensors, Hill Hold Assist and active Bi-Xenon AFS front lights.

The new Mazda6 range comes with choice of six engines – three petrol and three turbo diesel powerplants, available with five and six-speed manual transmissions or five-speed automatic gearboxes. The petrol engine line-up comprises the 120ps MZR 1.8-litre, the new MZR DISI 155ps 2.0-litre and the punchy 170ps MZR 2.5-litre performance flagship, while the diesel range comprises three variants of Mazda’s acclaimed MZR-CD 2.2-litre turbo-charged unit that deliver 129ps, 163ps and 180ps.

All powerplants have been tuned to deliver better economy and lower emissions, delivering exceptionally competitive CO₂ emission levels from just 138g/km and combined economy of up to 54.3mpg. Across the range, the diesel engines are now 4.1 percent more economical and benefit from a 4.8 percent drop in average CO₂ emission levels. The petrol powerplants enjoy similar gains, with a 3.2 percent average increase in fuel economy and a 4.4 percent drop in average CO₂ emissions.

The Mazda6’s award-winning dynamism and athleticism has been further enhanced by an extensive raft of upgrades to the car’s steering and suspension. The electrically assisted steering has been retuned for greater accuracy and feedback, while the double wishbone front and multi-link rear suspension layouts now feature uprated dampers and have been fine-tuned to deliver improved handling stability and ride comfort.

Its bold new styling, extensive range of clean and fuel-efficient petrol and turbo-diesel engines, higher levels of standard safety and luxury features and enhanced driving dynamics, the refreshed Mazda6 is ideally positioned to deliver exceptional value for money for private and corporate buyers alike.

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To meet strong demand for the popular Mazda6 from both retail and fleet customers, Mazda UK brought forwards the ‘on sale’ date for the upgraded Mazda6 models for 2010.  Now in Mazda dealer showrooms, the new 19-strong range features refreshed exterior and interior styling, additional equipment and a range of significant technical enhancements that improve fuel economy by up to 6.4 percent and reduced CO2 emissions by up to 6.1 percent.

Customers are offered a choice of two body styles** (hatchback and estate), six engines (three petrol and three diesel) and four equipment levels – S, TS, TS², and Sport. 

Improved fuel economy, lower Road Fund Licence bands and reduced Benefit In Kind costs offer buyers significant savings, while prices for the upgraded Mazda6 now range from £16,995 to £23,445 on-the-road, increased by an average of just 4.8 percent.

“Distinctive styling has always given the Mazda6 ‘stand-out’ looks from other family cars and the refreshed model has an even more sophisticated appearance,” comments Mark Cameron, Sales Director, Mazda UK.  “Dynamic and engaging driving characteristics have also played a big part in the success of Mazda6 and they remain at the heart of the new model.”

“The upgraded Mazda6 has been given a make-over that is much more than a cosmetic exercise.  While the car has more aggressive front styling, the engines, suspension and steering have been fine-tuned, enhancing refinement.  Mazda6 remains among the best-in-class for CO₂ emissions and its ownership experience is underpinned by reduced costs and Mazda’s outstanding build quality and reliability,” adds Cameron.

“With a continuing list price advantage versus the competition and lower rates of depreciation, we expect the revised Mazda6 to retain its leading position in the fleet market and provide a springboard for further fleet sales growth as it appeals to even more company car drivers.  During the next 12 months, we expect to sell more than 10,500 new Mazda6 models in the UK – a rise of approximately 1,500 units compared with last year – with about 72 percent destined for fleet buyers,” concludes Cameron. 

Retuned engines deliver reduced CO₂ emissions

A new 2-litre DISI petrol engine delivers 155ps (up from 147ps), while the lower power 2.2-litre diesel generates more power and torque – up 4ps to 129ps and up 20Nm to 340Nm at 1,800rpm.  The highest power 2.2-litre diesel now produces 180ps (down 5ps) but modifications to the turbocharger boost torque delivery (while aiding fuel economy and cutting emissions), and its overall excellent performance is retained.

A Sport 2.0-litre petrol model with Mazda’s five-speed automatic transmission is introduced after dealers reported a latent demand for a top-of-the-range model with this specification.

The upgraded Mazda6 achieves fuel economy average improvements of 3.2 and 4.1 percent (petrol/diesel) and CO₂emissions reductions that average 4.4 and 4.8 percent (petrol/diesel), so the lower power 2.2-litre, 129ps diesel hatchback now has a rating of just 138g/km.  These improvements move many models into a lower RFL band.  All new Mazda6 models now meet Euro5 emission standards***.

Four, highly specified equipment levels

Although Mazda is keeping the upgraded Mazda6 range as simple as possible, buyers will continue to be offered a broad choice of powertrains and specifications, with each of the four equipment levels – S, TS, TS², and Sport – highly specified within its price band.

Upgraded equipment for the new Mazda6 encompasses ‘smart’ turn indicators and Emergency Stop Signal (ESS) for all models.  Additional items for 2010, moving up the range include: rear spoiler (TS upwards); front & rear parking sensors and Hill Hold Assist (TS² upwards), and swivel‑type AFS front lights (Sport). 

A choice of eight exterior colours is available – including a single solid colour (Brilliant Black), two metallics (Clear Water Blue and Sunlight Silver), and five micas (Black, Graphite, Stormy Blue, Copper Red and Crystal White Pearl).  Standard interior trim is Black cloth (S, TS and TS²), with part cloth/part leather trim on Sport models.  Full leather trim is now available as an option on all TS² and Sport models (priced at £1,150 and £750, respectively), and includes powered driver and front passenger seats with a memory function on the driver’s seat. 

Even stronger appeal for fleet customers

“The Mazda6 was the model that put our brand on the fleet map.  Now, with a range of revised engines delivering significant CO₂ emissions reductions, we are confident that demand among core company car drivers for the upgraded model will rise,” comments Peter Allibon, Fleet and Remarketing Director, Mazda UK.

“Together with CO₂ emissions reduced by between 3.1 and 6.1 percent, and cuts of up to 10g/km on a model-for-model basis, upgraded Mazda6 delivers benefit-in-kind tax savings for company car drivers and a range of financial savings on other vehicle-related taxes for companies – such as Class 1A National Insurance contributions paid on benefits-in-kind, Vehicle Excise Duty and capital allowances,” adds Allibon.

Although the power output of the 2.0-litre petrol engine has been raised (from 147 up to 155ps), Mazda6 models with this powerunit are among the most ‘improved’ for CO₂ emissions with the estate down 10g/km to 161 and the hatchback down 9g/km to just 159 – putting the hatch in the 20% company car tax bracket for 2010/11.

Power output on the ‘low power’ 2.2-litre diesel engine is increased from 125ps to 129ps, but its CO₂ emissions in the hatchback are reduced from 147g/km to 138g/km putting this model in the 19% company car tax bracket in 2010/11.

All estate diesel model CO₂ emissions are now below 150g/km to help offset the April 2010 5g/km increases in company car tax thresholds and rises in VED rates on cars with emissions of 151g/km and above.

Although list prices across the upgraded Mazda6 range have risen, the line-up remains extremely competitive versus the competition.  The benefit-in-kind tax bills have been trimmed by up to £4.67 / £9.35 (for a 20% / 40% taxpayer), and now span from a low of £53.15 to a high of £182.2 for a 40% taxpayer.

Mazda expects the residual values of the upgraded Mazda6 to improve even further as a result of the revised model’s reduced emissions and improved specification – a view that is endorsed by Jeff Knight, Forecast Manager at CAP.

“The Mazda6 has achieved first-class residual values throughout its history and that is unlikely to change with the latest version.  Experts at CAP think that residual values for the upgraded Mazda6 will improve particularly on the TS² grade where the styling revisions are at their most effective.  This bodes well for the best-selling TS² 163ps diesel and the TS ‘low power’ diesel model as they already retain 35 percent of their value over three years/60,000 miles,” comments Knight.

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This is the first in a series of short articles taking a critical look at manufacturers websites from a customer viewpoint. Mazda UK pulled the short straw as I decided that Joe Public, our online customer was looking for a Mazda3.

Just to add spice to the reviews and to make things more difficult for all sites, I’ll be using Google Chrome on a Mac as my browser of choice and I live out in the country with only a 1Mb link on a good day. Why Chrome? Because most developers look after IE and Firefox users. Chrome is now more popular than IE, Safari and Opera so it will show if developers are keeping up with trends. My broadband link (if you could call it broadband) will irritate the hell out of me on sites that rely on Flash and oversized images. So Let’s start.

As I’m resident in the UK the first thing I noticed was the declaration in small print on the Home page.

Please note: Some images are for illustration purposes only and may not be to UK specification or may contain extras available at an additional cost.

I really find this a bit of a cheapskate move, that a manufacturer can’t afford to have images that relate accurately to the local market. So which bits don’t relate to my new Mazda3?

“Flash” movie on the Home page. That’ll leave a big hole browsing on the iPhone/iPad.

Selected Mazda3 from Home page menu and sorry but another No-No on the Mazda3 page. Another “Flash” movie, but this time with music! The boss just caught me browsing at work!

Apart from the arty movie which is all dark and flashing lights and doesn’t let me see my Mazda3 there’s nothing to grab the user. No images to show the different body styles. Selecting the “Image Gallery” just shows some more arty oblique images without any indication of model or style.

“Mazda3 Specs & prices” allows me to select Saloon or Hatchback with other options for Features and Options but I’ve been on the site now for realistically 5 minutes and haven’t seen an image of a Mazda3 apart from the arty stuff which is just eye-candy.

There’s no visual means to distinguish a Saloon from a Hatchback.

As a customer experience, and with 90% of potential customers using the internet prior to visiting a showroom, it was pretty poor.
No images of our Mazda3, not even any information regarding colour choice. As a regional corporate site it lacked a professional developers touch.

Mazda UK: 4/10

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Mazda UK broke the 50,000 annual sales barrier for only the second time in its history for the fiscal year 2009 to 2010. The month also marked the company’s second best March for passenger car sales with customers driving away in more than 10,000 new Mazda vehicles.

“While the scrappage scheme played some part in pushing the company to new heights, it was only about 17 percent of the month’s total sales,” explained Jeremy Thomson, managing director for Mazda UK.  “What has really driven our sales is a very healthy retail mix with 70 percent of total sales to private buyers, well ahead of the industry average of around 55 percent.”

This shows the “tremendous underlying strength” of the brand, its products and dealer network, highlighted Thomson.

Mazda UK’s policy of focusing on its core retail customers and profitable small fleet business is also helping dealers make money – return on sales for Mazda’s 154-strong dealer network is some 50 percent higher than the industry average, he said.

Mazda2 has been a star performer for the brand with total sales for the financial year to March topping 20,000, which is some 7,000 more than in financial year April 2008 to March 2009.

One of the surprises in this recession year has been the legendary Mazda MX-5 where sales of 5,000 – one in ten of Mazda’s total – were only 600 down on the previous year. “The MX-5 has proved surprisingly recession proof and is a real brand icon for us,” said Thomson.

Mazda’s success in March saw it grab a 2.6 percent slice of the UK market, up from 2.4 percent during most of the previous 12 months.

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Strong residual values, keen pricing and competitive CO₂ emissions see the Mazda6 Estate beat off stiff competition to be named ‘Best Estate Car’ at the 2010 Fleet News Awards – the industry ‘Oscars’.

Recognition from the leading industry publication represents a superb swansong for the current Mazda6 range as the manufacturer gears up to launch a revised line-up over the coming weeks.

The award was presented at a glittering ceremony at London’s Grosvenor House Hotel on Wednesday (March 17, 2010) with the independent panel of fleet expert judges declaring: “The Mazda6 Estate combines excellent practicality with genuine driver appeal thanks to its huge load volume, engaging drive and powerful diesel engines.

“It represents great value for fleet operators with strong residual values, while its keen pricing and competitive CO₂ emissions make it a tempting proposition when it comes to driver taxation.

“It is also very well equipped and comes with excellent safety features, including an audible rear blindspot warning on some models. Folding the rear seats results in a flat load area allowing the Mazda6 to swallow an enormous cargo. With sharp handling, first-rate build quality and good levels of comfort, it offers fleets a capable workhorse estate that is also desirable for drivers.”

The judges concluded: “The Mazda6 combines flexibility with driver appeal and is a good deal for fleets from a financial point of view.”

The triumph in this year’s Fleet News Awards comes 12 months after the Mazda6 was named ‘Best Large Family Car’ at last year’s ‘Oscars’ and the Mazda6 scooping the ‘Family Car’ and ‘Estate Car’ categories at the What Car? Car of the Year 2010 Awards.

The Mazda6 was the car that put the company on the fleet map when it first entered showrooms eight years ago.

Following the latest awards win for the current generation Mazda6, Fleet and Remarketing Director Peter Allibon said: “The Mazda6 has always been a compelling package for fleets, which has been recognised by this year’s Fleet News Awards’ judges.

“We are delighted that the current model’s sector-leading credentials have secured another fleet award, but all eyes are now focused on the new model, which delivers an even more compelling proposition to the corporate sector thanks to lower CO₂ emissions (down by up to 6.1 percent), improved fuel economy (up to 6.4 percent) and better performance from upgraded engines.”

CO₂ has been cut by up to 10g/km on a model-for-model basis across the Mazda6 range delivering benefit-in-kind tax savings for company car drivers and financial savings on a range of other vehicle-related taxes for companies – Class 1A National Insurance contributions paid on benefits-in-kind, Vehicle Excise Duty and capital allowances.

Estate diesel model emissions all reduce to below 150g/km to help offset April 2010 5g/km increases in company car tax thresholds and rises in VED rates on cars with emissions of 151g/km and above.

The revised 19-model Mazda6 range will enter showrooms shortly with a choice of two body styles (hatchback and estate), six engines (three petrol and three diesel) and four equipment levels – S, TS, TS², and Sport. Priced from £16,990 on-the-road for the Mazda6 1.8 5dr S with the Estate range starting at £19,290 for the Mazda6 Estate 2.0 TS.

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To meet strong demand for the popular Mazda6 from both retail and fleet customers, Mazda Motors UKis bringing forward the ‘on sale’ date for the upgraded Mazda6 models for 2010.

The new 19-strong range features refreshed exterior and interior styling, additional equipment and a range of significant technical enhancements that improve fuel economy by up to 6.4 percent and reduced CO2 emissions by up to 6.1 percent.

Customers will be offered a choice of two body styles** (hatchback and estate), six engines (three petrol and three diesel) and four equipment levels – S, TS, TS2, and Sport.

Improved fuel economy, lower Road Fund Licence bands and reduced Benefit In Kind costs offer buyers significant savings while prices for the new Mazda6 are increased by an average of just 4.8 percent ranging from £16,990 to £23,445 on-the-road.

“Distinctive styling has always given the Mazda6 ‘stand-out’ looks from other family cars and the refreshed model has an even more sophisticated appearance,” comments Mark Cameron, Sales and Marketing Director, Mazda UK.

“Dynamic and engaging driving characteristics have also played a big part in the success of Mazda6 and they remain at the heart of the upgraded model.”

“The upgraded Mazda6 has been given a make-over that is much more than a cosmetic exercise. While the car has more aggressive front styling, the engines, suspension and steering have been fine-tuned enhancing the refinement of the driving experience. Mazda6 remains among the best-in-class for CO2 emissions and its ownership experience is underpinned by reduced costs and Mazda’s outstanding build quality and reliability,” adds Cameron.

Retuned engines deliver reduced CO2 emissions

A new 2-litre DISI petrol engine delivers 155ps (up from 147ps), while the lower power 2.2-litre diesel generates more power and torque – up 4ps to 129ps and up 20Nm to 340Nm at 1,800rpm. The highest power 2.2-litre diesel now produces 180ps (down 5ps) but modifications to the turbocharger boost torque delivery whilst facilitating improvements in fuel economy and CO2 emissions which therefore sees it retaining its overall excellence in performance.

A Sport 2.0-litre petrol model with Mazda’s five-speed automatic transmission is introduced after dealers reported a latent demand for a top-of-the-range model with this specification.

The upgraded Mazda6 achieves fuel economy average improvements of 3.2 and 4.1 percent (petrol/diesel) and CO2 emissions reductions that average 4.4 and 4.8 percent (petrol/diesel), so the lower power 2.2-litre, 129ps diesel hatchback now has a rating of just 138g/km. These improvements move many models into a lower RFL band. All new Mazda6 models now meet Euro5 emission standards***.

Four, highly specified equipment levels

Although Mazda is keeping the upgraded Mazda6 range as simple as possible, buyers will continue to be offered a broad choice of powertrains and specifications, with each of the four equipment levels – S, TS, TS2, and Sport – highly specified within its price band.

Upgraded equipment for the new Mazda6 encompasses ‘smart’ turn indicators and Emergency Stop Signal (ESS) for the ‘S’ grade and all other models. Additional items moving up the range include: rear spoiler (TS upwards), front & rear parking sensors and Hill Hold Assist (HHA), (TS2 upwards), and swivel-type AFS front lights (Sport).

Full leather trim is now available as an option on all TS2 and Sport models and includes powered driver and front passenger seats with a memory function on the driver’s seat.

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To celebrate the 20th anniversary of the world’s best-selling two-seater roadster going on sale in the UK, Mazda is introducing a special version of the legendary Mazda MX-5 sportscar called, appropriately, the ‘Mazda MX-5 20th Anniversary Limited Edition’.

“British motorists have enjoyed a long-term love affair with the Mazda MX-5 which shows every sign of continuing to flourish through the next decade,” comments Mark Cameron, sales and marketing director for Mazda UK.

“Launching in Spring when the prospect of open-top motoring has added appeal, the new Mazda MX-5 20th Anniversary model is the perfect way to celebrate this relationship during a year when we expect MX-5 sales in the UK to pass the 100,000 milestone since its launch in 1990.

“The Anniversary model will appeal to customers in search of pure driving pleasure who are also keen to enjoy the whole sportscar ownership experience while celebrating the unique MX-5 heritage. Over a span of 20 years, Mazda has sold more than 850,000 MX-5 sportscars worldwide and our roadster has won more than 170 awards. Today, the Mazda MX-5 remains unrivalled as a rewarding, affordable sports car that can also be used for everyday motoring all year round, supported by Mazda’s legendary reliability and durability,” adds Cameron.

In the true spirit of the original, the new Limited Edition model is based on the purest, back to basics MX-5, the entry-level soft-top 1.8 SE convertible, offering the best, fun-to-drive thrills along with a truly rewarding motoring experience. The 20th Anniversary Limited Edition also represents great value. Priced at £16,850 on-the-road, it features 10 additional items of equipment worth more than £650, just £55 more than the SE – and significantly less than the original Mazda MX-5 of 1990, in real terms when prices are adjusted for inflation over two decades.

‘Stand-out’ additional equipment featured on the Anniversary model includes 10-spoke 17-inch alloy wheels with a unique silver finish, front fog lights, chrome trims (around the grille, headlamps and fog lights), body-coloured roll bars and a supporting strut brace. Inside, the stainless steel scuff plate features a unique ‘20th Anniversary’ logo and limited edition number, premium ‘20th Anniversary’ branded floor mats, a body-coloured front dashboard, aluminium pedal set, and manual air-conditioning.

MX-5 20th Anniversary drivers benefit from the generous specification of the SE model, on which it is based, ensuring comfort and convenience are not comprised. Featuring as standard, electric and heated door mirrors, electric windows, remote central locking with deadlocks and remote boot release. The Limited Edition model also boasts a stylish, modern cabin with a leather steering wheel, gear knob and hand-brake, plus an MP3-compatible Radio/CD audio system with six speakers, steering wheel controls and an auxiliary (AUX) input jack for MP3 and iPod connection.

Mazda UK has secured 32 percent of the Anniversary model production destined for Europe, with around 600 units, reaching showrooms from 1 March 2010. Customers can choose from three colours which echo the original 1990 launch colours of red, white and blue. The ever-popular True Red is joined by two unique colours for the Anniversary model, Crystal White Pearlescent and Aurora Blue Mica, both available for the first time on the MX-5 in the UK, priced at £395.

Mazda dealers are currently offering Mazda MX-5 buyers three finance packages available for retail sales only, until 31 March 2010. Typical 0%*, 3.9% and 5.9% APR** finance are available depending on type of sale and duration of package.

The Mazda MX-5 20th Anniversary model is powered by a 126ps, 1.8-litre petrol engine driving the rear wheels through a five-speed manual gearbox. Sportscar handling and legendary agility are complemented by a lively performance – 0-to-62mph in 9.9 seconds and a top speed of 121mph – and environmentally responsibility with modest CO2 emissions (167g/km) and a combined fuel economy of 40.4 mpg.

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Mazda celebrates two decades of global roadster success with the world premiere of a 20th Anniversary Limited Edition Mazda MX-5 at the Geneva Motor Show in March.

This model, which will have a limited production run of just 2,000 units, will only be available in Europe and will take sportscar fans back to the basics of open-top driving fun. Each model is equipped with a special edition scuff plate in stainless steel with its unique serial number (from 1 to 2000).

Based on the 1.8-litre SE soft-top roadster, this version has a special exterior styling package with chrome grille, door handles and headlight fascia; along with silver-look fog lamp surrounds, unique 17-inch alloy wheels and 20th Anniversary logos. It can be ordered in three exterior colours – True Red, Crystal White Pearl and, specific for this edition, a new Aurora Blue – with matching body-colour painted decorative elements in the interior. A front suspension bracing bar is also added to ensure an even more sporty and exhilarating drive.

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A highlight at this year’s Geneva Motor Show in March will be the world premiere of the all-new Mazda5, which is especially good at meeting the needs of European families with active lifestyles.

“Our main goal with the all-new Mazda5,” says Hideki Matsuoka, Mazda5 Programme Manager, “was to develop a new C-MAV that combines the superior environmental performance these times demand with a new expression in stylish design.”

The all-new model further evolves Mazda5’s acclaimed functionality – with double-sliding rear doors and 7-seat Karakuri flexibility – and dresses it in a suit of clothes that is as eye-catching as it is unique to the segment.

This design, which also uses elements of Mazda’s “Nagare Flow” design language, is highly functional and contributes to fuel efficiency by having a particularly low drag coefficient, and optimal lift and air-swirl characteristics.

The all-new Mazda5 is fitted with a newly-developed 2.0-litre DISI* petrol engine equipped with i-stop, and a six-speed manual transmission with gear ratios specific to this version. This new direct-injection petrol offers linear and smooth performance characteristics and is fun to drive. It is also one of the most frugal and clean C-MAVs on the market, achieving approximately 15 percent reduction in CO2 emissions compared to the 2.0-litre petrol it replaces. The gasoline line-up features a 1.8-litre engine with a six-speed manual transmission as well.

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A new facelift version of the popular Mazda6 will have its world premiere at this year’s Geneva Motor Show in March. This new, upgraded version enhances the strengths of its predecessor, like driving fun and fuel efficiency; while improving interior refinement, environmental compatibility and safety performance.

The new Mazda family face is introduced, along with new head and rear lamps, for more sportiness and a clearer premium identity. Six engines will be available, including a powerful new 2.0-litre DISI* petrol that uses less fuel and produces fewer emissions than the 2.0-litre engine it replaces.

Its five-speed automatic transmission was adapted especially for this new petrol engine to deliver an optimal combination of acceleration and fuel economy. Updated versions of the Mazda MZR 1.8 and 2.5-litre engines round out the petrol line-up, and on the diesel side the Mazda MZR-CD 2.2-litre turbo diesel engine is available in three power derivatives – from 129 to 180 PS – all of them sporty, with improved fuel-efficiency and lower CO2 emissions.

The Mazda6 also features new chassis settings and several new active safety features – like a new pivoting adaptive front lighting system and hill-launch assist – that together make the Mazda6 facelift one of the safest and easiest-to-drive cars in its segment.
Mazda6 facelift will go on sale in Europe this spring. It is one of three premieres that will be unveiled at Mazda’s press conference to be held at the Mazda stand in Hall 5, on 2 March.

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The world premiere of the all-new Mazda5 on 2 March will be a highlight of this year’s Geneva Motor Show.  The all-new Mazda5 has been designed and developed to be especially good at meeting the needs of European families with active lifestyles.

“In approaching development of the all-new Mazda5,” says Hideki Matsuoka, Mazda5 Programme Manager, “our team aimed to create a new C-MAV that combines superb practicality with the superior environmental performance these modern times demand and a new expression in stylish design.”

The all-new model further evolves Mazda5’s acclaimed functionality – with rear sliding doors and up to 7-seat Karakuri flexibility in the spacious cabin – and creates an eye-catching exterior that is unique to the segment.  This design, which also uses elements of Mazda’s ‘Nagare Flow’ design language, is also highly functional and contributes to fuel efficiency by achieving a particularly low drag coefficient, together with optimal lift and air-flow stability characteristics.

The all-new Mazda5 is fitted with a newly-developed 2.0-litre DISI1 petrol engine equipped with i-stop, and a six-speed manual transmission with gear ratios specific to this version.  This new direct-injection petrol engine offers linear and smooth performance characteristics which ensure that it is fun to drive in the best Mazda tradition. 

The all-new Mazda5 is also one of the most frugal and clean C-MAVs on the market, achieving approximately 15 percent reduction in CO2 emissions compared to the 2.0-litre petrol model it replaces.  The petrol line-up also features a 1.8-litre engine with a six-speed manual transmission.

The all-new Mazda5 will go on sale across Europe later this year.

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New for 2010, Mazda is introducing a completely revised line-up for its Mazda5 range of Compact Multi-Activity Vehicles (C-MAV) offering customers a choice of six models with upgraded equipment and even greater value. On sale 1 January, new Takara and Furano models replace the previous TS2 and Sport, while a selection of four powertrains and three equipment levels ensure that the Mazda5, with its unique sliding rear doors and seating for up-to-seven, will maintain its appeal as a great family car that also delivers a truly sporty driving experience.

Prices for the four petrol and two diesel engined models start from £17,150 and £19,555 (on-the-road) respectively, with the 2-litre petrol automatic transmission variant (priced at £19,650) and the range-topping 143ps Furano diesel costing £21,555 and completing the line-up.

Low-rate finance packages, plus low deposit requirements (from just 0%), make the 2010 Mazda5 highly affordable family transport. In addition, upgraded Mazda5 models are available for purchase under the new Government-backed scrappage scheme with an increased Mazda Allowance of £3,000, in addition to the £1,000 government contribution – so Mazda5 ownership can start at just £13,150. Mazda UK is also supporting the scrappage scheme by offering 6.9% APR^ finance deals to ‘scrappage sales’ customers.

‘Our simplified line-up for the upgraded Mazda5 range offers consumers excellent added value, while retaining the vehicles’ unique core features that have such a strong family appeal,’ comments Mark Cameron, Mazda UK Sales & Marketing Director.

‘The availability of electric power for the sliding rear doors with remote operation, and a model with automatic transmission, highlight the convenience of Mazda5 ownership. Our market research confirms that the majority of Mazda5 owners are 35-to-45 year old professionals with young families who enjoy a busy lifestyle and I’m sure they will find the new Takara and Furano models for 2010 especially attractive.

‘We will continue to market Mazda5 as a fine handling car that has our brand’s typically high driver appeal, with excellent refinement and aerodynamic efficiency (Cd is 0.29), plus a full complement of practical abilities to carry families in considerable comfort and safety,’ concluded Cameron.

Mazda5 is the only C-MAV with twin sliding rear doors, each with an impressive 700mm door opening, and that convenience is further enhanced by the availability of electric power for these doors (on Furano models). Inside, the upgraded Mazda5 features a uniquely communicative interior – with Mazda’s easy-folding Karakuri seating for up-to-seven people and maximum storage flexibility.

For 2010 Mazda5 buyers can choose between eight body colours – including one solid paint (Brilliant Black), three metallic colours (Aluminium Silver metallic, Copper Red mica, Galaxy Grey mica and Stormy Blue mica), and three exclusive finishes for the Furano (Aurora Blue mica, Crystal White pearlescent and Radiant Ebony mica).

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The all-new Mazda3 MPS ‘super-hatch’ has been given a residual value boost to coincide with the range-topper going on sale in the UK this Autumn.  The 2.3-litre petrol model, which generates 260ps and 380Nm of torque and has a limited top speed of 155mph, has won plaudits from used car valuation experts at CAP.

After driving the car, CAP’s price forecasters praised the model’s sporty styling and aggressive look and consequently upped its benchmark three-year/60,000-miles forecasted value by three percentage points.

A ‘blind’ prediction of the car’s worth saw CAP give the model, which has a P11D list price of £21,500 OTR, an initial valuation in September of £6,425 (30%) at the benchmark period. However, now the residual value has been increased by £450 to £6,875 (2%). That means that against the previous Mazda3 MPS the new model will retain an additional £750 of its value.

Jeff Knight, forecast manager at CAP, said: ‘The all-new Mazda3 MPS looks the part. It has the right styling cues and a more aggressive stance, which are important on a vehicle in the performance car bracket.  The previous Mazda3 MPS always had performance, but it lacked the necessary visual appeal. Mazda has addressed that issue with the new model. We agree with Mazda that the new car is a significant step forward.’

After CAP’s vehicle valuation experts drove the car, Mr Knight said: ‘We initially valued the model on its track record in the sector. However, after driving the car we have re-evaluated its secondhand value because we believe the improved sportiness will increase awareness of the Mazda Performance Series (MPS) brand and therefore the car’s appeal. It is definitely a vehicle that buyers looking for sports car performance should consider.’

Peter Allibon, Mazda’s fleet and remarketing director, said: ‘We are delighted that CAP has significantly uplifted its residual value forecast for the all-new Mazda3 MPS. Our design team put a huge effort into giving the car a more purposeful and sporty appearance and we believe the car will have significant appeal.’

The newly introduced flagship to the Mazda3 range is the marque’s highest performance hatchback model: ‘It will give fleet decision-makers, company and private car drivers the opportunity to choose a high-performance, more than credible alternative to the hot hatch offerings from other marques,’ Allibon said.

 ‘The new bonnet air-intake, new-style 18-inch alloy wheels and larger rear spoiler create a muscular, athletic look. Delivering sensationally spirited performance, the all‑new Mazda3 MPS puts the heat back into the hot-hatch sector with ‘stand out’ looks that put rivals in the shade and it boasts exquisite handling and incredible dynamics.’

The all-new Mazda3 MPS completes the zero to 62mph spring in 6.1 seconds, returns 29.4mpg on the combined fuel cycle and has a CO2 emissions figure of 224 g/km. Reduced emissions means the new model qualifies for a lower annual Road Fund Licence of only £215.

Complementing the sporty styling cues of the exterior is an impressive array of practical features adding a masculine feel to the interior. The new cockpit meters and displays, such as the LCD turbo boost gauge and multi-information display (MID), combined with the comfort of half leather semi-bucket sport seats featuring red stitching add to the truly unique driving experience of the all-new Mazda3 MPS. Technology such as Bluetooth® phone and MP3 player connectivity, surround-sound BOSE® premium audio system with 10 speakers, smart keyless entry and push button start add to the quality cockpit environment.

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The New Mazda CX-7 ‘Sports Crossover’ will be available in showrooms in the UK from 1 November. This exciting new Mazda is a single, highly specified model, priced at £25,785 on-the-road in a choice of five colours. Featuring a new turbo-charged 2.2-litre diesel engine which generates 173ps and 400Nm of torque, this new model offers both low fuel consumption and low emissions.

One of the world’s first SUV’s to combine sporty design and driving experience with SUV practicality and roominess. The new model refines the attributes of its predecessor and preserves its sporty nature. Updated design, improved ride comfort and handling stability means the new Mazda CX-7 will appeal to a whole new sector in the growing diesel market.

Appropriate to the more sophisticated and emotionally appealing look, the new Mazda CX-7 has a more dynamic ‘face’ with a larger five-point grille and chrome detailing. It also has numerous features as standard, including leather seats, climate control air-conditioning, cruise control, electric driver’s and front passenger’s heated seats, a bespoke BOSE® premium surround sound audio system, integrated satellite navigation and Bluetooth® technology.

A choice of five body colours is available, including Brilliant Black and Aluminium Silver Metallic, which contains aluminium particles that diffuse light and cause diverse kinds of reflections and shadow, plus Copper Red, Galaxy Grey and Stormy Blue Mica.

Thanks to upgraded safety technologies including a new Emergency Stop Signalling (ESS) system which activates the hazard warning lights whenever the driver brakes abruptly and heavily and the new Rear Vehicle Monitoring (RVM) system aiding safe lane-changing, the new Mazda CX-7 helps drivers to cope with everyday hazards of motoring.

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To improve the thermal efficiency of an engine and boost fuel economy and performance, Mazda believes it is necessary to reduce energy losses in four important areas: cooling loss, exhaust gas loss, pumping loss and mechanical frictional loss.  Key to reducing these losses is how close we can approach the ideal in technologically controllable factors (control factors).  For Mazda, these control factors are expansion ratio (compression ratio), combustion duration, combustion timing, specific heat ratio, effective intake volume, load and coefficient of friction.

We have always conducted technological research and development by envisaging the ideal control factors and setting fundamental targets.  For both gasoline and diesel engines, Mazda’s policy is to unremittingly pursue the goal of ideal combustion.

Fuel economy and torque up by 15%

Next generation 4-cylinder direct injection gasoline engine ‘Mazda SKY-G’

To achieve a breakthrough in gasoline engine performance, we started by intensively researching the process of combustion.  We studied air-fuel mixture formation in the cylinder due to air flow and fuel injection, as well as flame propagation, expansion and other parts of the process to ascertain the underlying mechanisms operating in the cylinder.  As a result, we clarified which variables must be optimized in order to achieve ideal combustion.

Four key factors that boost thermal efficiency
Based on this continual research program, we placed particular emphasis on improving four factors in the development of the next-generation direct injection Mazda SKY-G gasoline engine: expansion ratio, combustion duration, intake volume control (pumping loss), load and coefficient of friction (mechanical resistance loss).

For example, if we raised the expansion ratio, fuel economy improves.  But if we increase the compression ratio to get a higher expansion ratio, we reach a limit where knocking and other abnormal combustion effects rapidly increase.  This was accepted in the past and we missed the chance to enhance fuel economy with great improvements in efficiency.  With the Mazda SKY-G engine we broke through this limit, and raised the expansion ratio close to the ideal level.  We were able to do this by fully employing the freedom of spray formation given by the direct injection system, and matching air flow and combustion chamber shape with CAE (Computer Aided Engineering) to enable control over flame propagation.

Low, diesel-type fuel consumption, as well as stronger torque
The Mazda SKY-G 2-litre gasoline engine, though still under going development, is already confirmed to improve fuel economy by approximately 15% over a conventional 2-litre gasoline engine.  This figure is on a par with Mazda’s current 2.2-litre diesel engine.  In terms of performance, it is confirmed that torque is also increased roughly 15% over the current 2-litre gasoline engine.

Main technology examples and aims of the ‘Mazda SKY-G’ engine

Newly designed engine body structure

Reduced mechanical resistance
Next generation direct injection system

Fuel atomization
Optimum air-fuel mixture formation
High functionality variable intake valve timing system

Optimal control of air intake volume
Mazda-developed single nanocatalyst dramatically reduces precious metal use

The next generation Mazda SKY-G engine series employs single nanotechnology for the catalyst in its exhaust gas purification system, greatly reducing the quantity of precious metal used, while achieving excellent purification efficiency and durability.  Mazda is the world’s first automaker* to commercialize this technology.  The single nanocatalyst is also employed in the new Axela (Mazda3), where the amount of platinum, palladium and other precious metals used is reduced from 0.55g/L to 0.15g/L.  That’s an approximate 70% reduction in the use of precious metals compared with the previous model.

*As of January 2009

Next generation ‘Mazda SKY-D’ diesel engine achieves 20% improvement in fuel economy, and smooth power delivery up to high engine speed

The challenges facing gasoline engine and diesel engine designers are the same with regards to the ‘control factors’ for approaching perfect combustion.  Of additional importance in the case of the diesel engine is the need to reduce NOx (oxides of nitrogen) and soot (dry carbon particles) emissions while also improving fuel economy.  To address this issue, with the next generation diesel engine development we focused on achieving a ‘break through’ on combustion timing and load, as well lowering frictional resistance.

• Ideal combustion is completed faster with a homogenous air-fuel mixture

There are three key factors that assist in suppressing NOx and soot emissions while raising thermal efficiency, namely:

1) in-cylinder pressure and temperature – from fuel spray to combustion start.
2) a combustion chamber shape that facilitates a uniform air/fuel mixture.
3) a fuel injection rate that governs the burn rate.

In a conventional diesel engine, it is difficult to start combustion with the best timing for thermal efficiency while simultaneously suppressing NOx and soot emissions.  In contrast, through management of the three key factors mentioned above, the Mazda SKY-D diesel engine attains innovative combustion efficiency gains for low fuel consumption and high power, while reducing NOx and soot.

• Fuel economy up 20%, low and high-end torque boosted

With the engine still undergoing development, we have confirmed an approximate 20% improvement in fuel economy compared with Mazda’s current diesel offering, the MZR-CD 2.2L diesel turbo engine.  This was achieved through innovative combustion and by attaining low mechanical resistance on a par with that of a gasoline engine.  In performance terms, both low- and high-end torque are much improved, compared with the current diesel engine. These benefits are attributable to improved forced induction delivered by a two-stage turbocharger, and the effect of the new combustion chamber shape which optimizes the air-fuel mixture over the entire operating range of the engine.

Main technology examples and aims of the Mazda SKY-D engine

Newly designed engine body structure (aluminum block, lightweight pistons and connecting rods)

Reduced mechanical resistance
Higher engine speeds
Direct piezo injectors

Optimization of combustion timing
Wide-range, high volume EGR

Lower emissions
Two-stage turbocharger

Optimal forced induction over wide range
Highly efficient diesel particulate filter (DPF)

The Mazda SKY-D engine incorporates technology for efficient post-treatment of the particulate matter (PM) content of diesel engine exhaust gases.  The engine’s diesel particulate filter (DPF) is highly heat-resistant and features a Mazda-developed world-first catalyst activation mechanism that assists in catalytic combustion of PM.  In combination with more accurate engine management, this approximately doubles the DPF regeneration interval for burning off soot, and shortens the regeneration process time to approximately one third compared with the previous system.

The Mazda-developed PM combustion catalyst facilitates movement of oxygen within the ceramic support material, dramatically boosting the combustion speed of soot by supplying more oxygen.  Owing to this, less additional fuel is required for the combustion of soot.  This improves the overall fuel economy and results in lower CO2 emissions and cleaner exhaust gases.

• Towards a low-cost, clean diesel engine

Owing to the innovations outlined above, NOx is also significantly reduced.  Along with the DPF, this enables substantial simplification of the exhaust gas post-treatment system.  With new models from October 2009 (subsequent models from June 2010) our plan is to build low-cost clean diesel engines that can meet or surpass long-term emissions regulations.

“

(Via .)

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The New Mazda CX-7 Sports Crossover delivers a truly unique driving experience by combining drive characteristics more attune to a sports car, with an imposing road-presence and good everyday practicality. With a powerful and refined 173ps turbo-diesel powertrain, the new CX-7 will take Mazda into a whole new sector of the UK marketplace when it goes on sale in November.

‘In the best Mazda tradition, our new Mazda CX-7 enables us to offer a distinctive Sports Crossover that is different from the huge line-up of SUV-type vehicles currently available. With its sporty appearance, new CX-7 is more heavily orientated towards a sportscar in its styling and driving dynamics, while offering an SUV-style commanding driving position and a strong road presence that portrays Mazda’s ‘dare to be different’ brand identity,’ comments Mazda UK’s Sales & Marketing Director Mark Cameron.

‘The Mazda CX-7’s new turbo diesel engine generates maximum torque of 400Nm from only 2000rpm, with smooth power delivery and real punch from just 1,600rpm, for strong linear acceleration. Together with a five percent stiffer bodyshell, re-tuned suspension, revised gear ratios and lower cabin noise, new CX-7 is a remarkably refined and sporty driving experience,’ adds Cameron.

The new Mazda CX-7 is being marketed in the UK as a single, highly specified model, priced at £25,785 (on the road), in a choice of five colours.

Inside, the new CX-7 has generous space for five occupants to travel in comfort, while the sports utility-style rear seat functionality and generous boot space (455 litres with the rear seats upright), makes this Mazda an ideal vehicle for multi-activity lifestyles.

The split rear seats can be folded 60/40 using Mazda’s unique Karakuri system with a one‑touch rear seat back release located in the boot trim side panel. With the back seats folded, load space becomes 774 litres.

‘I am convinced that there is still plenty of life in the UK’s SUV segment and with the Mazda CX-7 delivering sporty handling and a rewarding driving experience the new model sets us apart from our rivals.

‘The new Mazda CX-7 is not a huge vehicle designed for the country that will be brought into town – it is a Sports Crossover with plenty of attitude, plenty of versatile ability and great dynamics that out-perform the class. It is the ultimate expression of ‘Zoom-Zoom’ driving excitement in a sophisticated 4-wheel drive sports crossover vehicle,’ concludes Cameron.

New adaptations for the UK Market
Manufactured in Japan, the original CX-7 was hugely popular in the USA. For the European and UK markets the car incorporated several significant changes to meet the specific demands and tastes of local consumers.

The biggest changes were to the power and drive trains. The 244ps engine marketed in the USA was replaced by the highly efficient 260ps turbocharged four-cylinder petrol powerunit also featured in the Mazda3 MPS super-hatch model. The CX-7’s fully-independent suspension set-up was also retuned for European roads to deliver handling agility that was unmatched in this class.

Now, for new Mazda CX-7, the focus switches to providing a diesel engine model suitable to the changing needs of the European market in this growing SUV segment. Every new CX-7 sold in the UK features a 173ps, 2.2-litre turbocharged four-cylinder MZR-CD diesel engine producing up to 400Nm of torque from just 2000rpm, a six-speed manual transmission with an ‘overdrive’ top gear (0.711:1), and Mazda’s unique Active Torque 4-wheel drive system, which distributes up to 50 percent of engine torque to the rear wheels to maintain traction.

This new Mazda combines sensationally spirited performance, thanks to excellent levels of torque, to deliver strong acceleration and a responsive drive, combined with genuine everyday practicality and remarkable refinement. Meanwhile, combined fuel economy returns 37.7mpg while CO2 emissions are 199g/km.

Generous Equipment, Spacious and Versatile Interior
New Mazda CX-7 has a more dynamic ‘face’ with a larger five-point grille and chrome detailing, a chrome garnish along the bottom of the doors, a larger rear spoiler, new design larger 19-inch alloy wheels and Xenon headlights.

Inside the CX-7 Sport Tech, there are numerous standard premium features including: leather seats, climate control air-conditioning, cruise control, electric front and rear windows, electric driver’s and front passenger’s heated seats, a bespoke BOSE® premium surround sound audio system with 6-CD autochanger and nine speakers, plus integrated satellite navigation and Bluetooth® technology (that enables wireless operation of both mobile phones and playing MP3 devices through the car’s audio system).

Upgraded safety technologies
Naturally, safety is of paramount concern when Mazda designs and engineers its cars and new CX-7 introduces several new items of ‘active’ safety equipment to help drivers cope with the everyday hazards of motoring.

A new Emergency Stop Signalling (ESS) system automatically activates the hazard warning lights whenever the driver brakes abruptly and heavily.

Additional safety is provided by the new Rear Vehicle Monitoring system (RVM), previously available only on Mazda6 and new Mazda 3 MPS. This aid to safe lane-changing uses wide-angle radar units to monitor traffic behind the CX-7 and warns the driver of an approaching vehicle before he/she has a chance to move across into a busy lane by mistake. The system, which is effective in all weathers, also detects vehicles driving in the ‘blind spot’ area and does not monitor or detect cars following behind in the same lane.

Exploiting the computerised electronics of the four-wheel Anti-lock Braking System (ABS) system, CX-7 also offers a Traction Control System (TCS), Dynamic Stability Control (DSC), Electronic Brake-force Distribution (EBD) and Emergency Brake Assist (EBA).

Like the majority of Mazda models, the CX-7 is equipped with front, side and curtain airbags, front seatbelt pre-tensioners and load-limiters.

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Britain became the largest European market for Mazda in September with a record sales volume of 11,372 and a market share of 3.0 percent.

The Japanese marque has gained a reputation for stylish cars offering a great driving experience with high standard specification and outstanding reliability, all at an affordable price and it is this reputation that is driving customers to Mazda.

The September total of 11,372 sales is an increase of nearly 900 units (8.3%) over the previous highest month in March 2008 when the marque achieved sales of 10,497 units. It is also the biggest single month for Mazda since the marque arrived in the UK back in the 1960’s.

‘This has been a difficult year for the industry,’ said Jeremy Thomson, Managing Director Mazda UK. ‘However, we have seen our retail share increase through the year, and this is the real test of popularity rather than just simple volume.

‘To put the September sales achievement into perspective it is just 4,488 sales short of the full year volume in 2001 when we took over the business. Furthermore, we have sold more Mazda2s in September than we used to sell in a whole year with the old Mazda2.’

‘While this is a reason for celebration at Mazda we recognise that the recovery in the car industry is still fragile, we have to work hard to continue our success but we are aiming to finish the year as the third best year ever for Mazda in the UK.

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Demand for Mazda cars from police forces across Britain and Government agencies is accelerating. Currently vehicles are used for covert operations by many of the country’s 42 police forces and some Government agencies, including HM Revenue and Customs.

Now Mazda is hoping that rising demand for vehicles from across its range, but particularly the Mazda2, Mazda3, Mazda5, Mazda6 and Mazda CX-7, will act as a springboard for demand for models as ‘blue light’ vehicles. In addition, the manufacturer has also supplied a handful of models to UK fire brigades and NHS Trust ambulance fleets and expects more to follow.

Currently Mazda is supplying an average of three cars a month for use by a cross section of police fleets and other organisations.

However, Jason Jenkins, Mazda Fleet’s National Key Account Manager, Emergency Services, is optimistic that if the brand is accepted on to the National Policing Improvement Agency vehicle framework agreement, which is currently under review, demand could increase to 15-20 vehicles a month. The new agreement is expected to ‘go live’ in March 2010.

The agreement acts as a ‘procurement guide’ to police fleets and other organisations, including the fire service, but it is not binding.

Mr Jenkins explained: ‘Police forces and other organisations like Mazda vehicles because they are a sporty drive and have first class reliability. It is such attributes that have enabled the company to provide the vehicles that we have done to date, even though we are currently not part of the framework agreement.

‘We will not know until later this year or early in 2010 whether or not we will be included within the new agreement, but we are putting a lot of resources into obtaining approval and have exhibited at the annual National Association of Police Fleet Managers’ Conference.

‘We are currently focusing on supplying vehicles for covert operations, but in the future we will be looking to supply vehicles for frontline ‘blue light’ police duties. Such business is a growth area for Mazda.’

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Records are made to be broken, even during a recession, and September looks like being the best month ever for Mazda in the UK.

Despite the economic downturn Mazda has continued to increase its market share month on month, and with September volume forecast at 11,135, giving a passenger car market share of 2.9% and a retail market share of 3.8%, the month will go down in the record books as Mazda’s best single month since the marque arrived in the UK in the ‘60’s.

‘We have seen our retail share, which is the true test of a manufacturers popularity, grow over the last twelve months,’ said Jeremy Thomson, Mazda UK managing director. ‘While the industry has been in decline, and our volume has reduced, we have bucked the trend by increasing our share of that declining market. However, in the last couple of months that volume has been returning and already we have hit our September objective of 10,000 with the forecast to get to 11,135 which will be the best month ever for Mazda in the UK.

‘Throughout this economic downturn we have sought to ensure our dealers remain profitable, motivated and they have the tools to do the job effectively, we have also continued to build our brand and awareness and give the dealers the product mix they require to hit their sales objectives. These actions are now beginning to pay off as we see increasing traffic in the showrooms, greater awareness of the Mazda brand and more customers abandoning other manufacturers to buy Mazda vehicles.

‘The most popular model in September is Mazda2 with 4,710 sales, followed by Mazda3 with 2,466 sales, people are recognising great product that offers an outstanding driving experience at affordable prices, a dealer network that offers the best customer service in the industry and an exciting brand that people want to be associated with.’

‘While scrappage has been an added bonus it has not been the defining aspect of our sales increase, we are continuing to sell well across the model range with just 25 per cent of our September volume attributed to scrappage.

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The Mazda6 Estate has proved its towing ability, for the fourth time, at The Caravan Club Towcar of the Year 2010. Awarded for its practicality and excellent towing ability the judges said: ‘The Mazda6 is a very worthy class winner.’ The results of the Competition were announced at The Caravan Club’s annual awards ceremony held at the Royal Automobile Club in London today (23 September).

The Mazda6 Estate impressed the judges in the £20,000 to £25,000 Class: ‘With a flexible engine, bags of low-down torque and a six-speed gearbox that is not only good to use but well mated to the engine, it’s no surprise this is a very worthy class winner.

‘Towing 1347kg, the good-looking estate car romped up the long 14% hill in third gear and tackled a 17% stop-and-restart quite easily. A super car at a great price,’ the judges concluded.

Mark Cameron from Mazda UK added: ‘Whether you are towing a caravan to a motorsport event, a horse box to the county show, or a jet ski trailer to the beach, the Mazda6 Estate has proved over the years of awards from The Caravan Club Towcar of the Year that it consistently rates highly thanks to its flexibility, dynamic handling and great engine.’

The exact specification that was tested for this highly regarded competition was the Mazda6 Mazda6 2.2litre Diesel Estate TS2 163ps Manual and is priced at £20,170 on-the-road.

Twenty-eight cars were put rigorously through their paces in August at the Millbrook Proving Ground in Bedfordshire. An independent panel of six driving judges carried out track tests assessing each car’s towing ability as well as acceleration, braking and the ability to cope with demanding hill starts. The vehicles were divided into five price categories and two All-Wheel Drive categories (under 1800kg and over 1800kg). Vehicles are split into Classes to enable consumers in general, to make an informed choice regarding their car purchase depending upon the theory being that anyone thinking about buying a new car will first consider their budget. These results are important not only to caravanners but to any car driver who tows; boat and horsebox owners have an equally keen interest in these awards.

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Inspiration
The world of automobiles and individual mobility is always changing. Energy efficiency, environmental compatibility and uncompromised safety – along with dynamic attributes and driving fun – determine the direction of automotive development today. In its efforts to offer pure driving enjoyment, while meeting its ecological and social responsibilities, Mazda has been focusing on weight reduction as a core base technology. Reducing weight has always been a tradition with the MX-5 and it provided the inspiration for Mazda’s latest show car.

This year Mazda celebrates the 20th anniversary of the first MX-5 roadster, which laid the cornerstone for its Zoom-Zoom brand philosophy – reason enough for our designers to create a fully-drivable show car, the MX-5 Superlight version. There are no plans to build this car in volume, but it demonstrates how individual mobility can be maintained in a way that uses fewer natural resources.

Mazda’s European R+D centre in Oberursel has created a show car that represents the essence of Mazda’s fun-to-drive spirit. Based on the brand icon Mazda MX-5 Roadster, the MX-5 Superlight version is a pure, uncompromising two-seat sportscar designed to be affordable to just about anyone. The main challenge for the team creating this study was ‘to evolve the MX-5, developed to perfection during the last 20 years, to a higher and extreme level,’ says Project Lead Designer Hasip Girgin.

The result of their efforts is a roadster show car with an exciting design that is especially lightweight and distilled down to the very basics of sporty driving, while still providing modern safety technologies. In an increasingly digitalized world, it creates a linear, direct bond between man and machine. Its conceptual purity means even better driving dynamics and fuel efficiency. It accomplishes this by keeping the vehicle weight well below the 1000 kg threshold, a weight that was felt to be almost unattainable for a modern sportscar, until now. As a study for lightweight construction and driving enjoyment, the MX-5 Superlight version is the ideal ambassador for Mazda’s brand values.

Exterior Design
‘I’ve dreamed of building a Mazda MX-5 with this kind of radical form for a long time,’ says Peter Birtwhistle, Mazda Motor Europe’s Chief Designer, referring to the project. ‘Now that weight reduction has become a dominant factor in automotive development, the time is ripe for Superlight, as we show how lightweight a car today can be.’

His design team reduced the MX-5 to its core attributes to create the purest roadster. Development of the production model MX-5 focussed on the bond between driver and co-pilot to the roadster, the car’s driving dynamics and its open-top experience. The goal of the MX-5 Superlight version was to strengthen these bonds even further. By doing this without a windshield, the retractable top and its frame, designers achieved an important step in this direction.

To create the MX-5 Superlight version, the all-weather production roadster has mutated into a driving machine that lets sportscar enthusiasts enjoy the natural surroundings unfiltered and tangible. Not only does the wind blow unimpeded during driving, but the pilot and co-pilot can also experience the sounds, smells and temperature changes of their immediate surroundings. And finally, the show car’s intense bond between the driver and the technology of the vehicle gives it a unique closeness that can only be found in stronger form in the cockpit of a race car.

Mazda designers created special roll-over bars, not only because they are very sporty-looking, but also to contribute to aerodynamic efficiency. These bars also make it clear that roll-over protection is important in this concept. And they prevent wind turbulence around the heads of the passengers.

By removing equipment not vital to driving, and by replacing several items with components that support the unique concept of the vehicle, designers sharpened the character of the MX-5 Superlight version.

Because there is no windshield, for instance, there is obviously no need for wipers. The roadster show car’s completely open design makes the need for outer door handles, side windows and their openers unnecessary. A single, filigree aluminium, wide-angle mirror is placed inside an extension of the bonnet and gives the driver a good view of the road behind.

Front and rear lights are the same as those of the production model with additional LED lamps at the front, and brake lights at the back of each roll-over bar, which contribute further to the roadster’s sporty look.

The lack of a windshield required an extension of the original aluminium bonnet into the cabin. The attached sheet here is made of lightweight carbon fibre and provides a hood for the dashboard frame. This also changed the proportions of the body’s design, making the front of the car longer and the passengers seem like they are sitting further back, all of which is enhanced by the massive roll-over bars and their aerodynamic cladding. The MX-5 Superlight version translates the dramatic proportions of historical race cars into a very modern form.

Interior Design
The purity in design of the exterior also characterizes the interior design, which does not have aesthetics as ultimate goal, but was conceived to contribute to reducing vehicle weight. Driver and passenger of the MX-5 Superlight version are accommodated on racing bucket seats made of ultra-lightweight carbon fibre. They are slide adjustable and upholstered with the same saddle coloured leather as the armrests, the steering wheel, and the lightweight aluminium shift lever and hand brake. Colour-coordinated four-point seatbelts hold the driver and passenger firmly in their seats.

The bonnet extension into the passenger cell provides a canopy for the dashboard, which makes the dashboard look smaller than that used in the production MX-5. Made of lightweight plastic reinforced with fibreglass, it contains the same instruments as the production MX-5. These are held in place by a dashboard frame made of lightweight carbon fibre. Like a purebred race car, the MX-5 Superlight version has an ignition button in the centre of the dashboard, along with two emergency kill buttons for immediate fuel and electricity cut-off.

Supplying air and climate control to the open passenger compartment is only possible in limited form, so the show car has no air conditioning and no fans. Ambient air-flow is increased when the roadster accelerates, and only small air vents are needed. The interior is made without any trim. Sound insulation mats and rugs do not meet the requirements of a purist concept like this and are not used.

Also made of ultra-lightweight carbon fibre is the ‘floating-design’ centre console with iPod® adaptor and the triangular reinforcements in the trimless doors which can double as armrests.

Driving Dynamics
The Mazda MX-5 Superlight version concept is fully-drivable, but there are no plans to produce it in volume in the near future. Under the bonnet is the cultivated and frugal MZR 1.8-litre four-cylinder engine paired to the production roadster’s five-speed manual transmission. It develops 93 kW/126 PS at 6,500 rpm. For an appealing engine sound, there’s a Mazdaspeed cold air intake made of polished and powder-coated aluminium and a Mazdaspeed exhaust system, both of them specific to the MX-5 Superlight version.

These systems deliver more intake air-flow, and less exhaust-gas back pressure. The engine sound is designed to suggest an engine with much higher displacement than the show car actually has. During charge cycles, a high-resonance bubbling sound in the muffler delivers the exciting sporty sound you would expect from a very powerful engine.

The show car is designed to provide improved driving dynamics as well, and uses a four-piston, fixed-calliper brake system with perforated discs that, because of their size required an increase in track of 50 mm. A specially tuned chassis with a Bilstein® B16 coil-over suspension and Eibach® stabilisers give the body of the MX-5 Superlight version a ground clearance that is 30 mm lower than the production MX-5.

Its sporty power-assisted rack and pinion steering system is the same as that of the regular roadster. Its linear steering, coupled to a precise-shifting five-speed manual transmission with short shift travel, have contributed to the character of the world’s most successful roadster for years. Also from the production model are the roadster’s 205/45 R17 original-equipment tyres and alloy wheels from the 2.0 version, which are some of the lightest wheels on the market today – weighing less than 8 kg each.

“

(Via .)

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The all-new Mazda3 MPS delivers a unique combination of even more exhilarating driving fun and everyday compact car practicality. It retains the sensational 155mph performance of its predecessor, while adopting the numerous innovations of the second-generation Mazda3 on which it is based. Improved aerodynamics give greater high-speed stability. A stiffer bodyshell, new power steering and modified suspension guarantee a compliant ride with crisp, precise responses to driver inputs. Higher gearing and the application of Mazda’s weight-reducing ‘Gram Strategy’ helps to reduce CO2 emissions by 3 percent and ensure the new model meets the stricter Euro 5 emission standards.

‘Our latest Mazda3 MPS is a strikingly bold design, more dynamic looking, more aggressive and more assertive than ever before,’ comments Mark Cameron, Sales & Marketing Director, Mazda Motors UK. ‘The new bonnet air-intake, new-style 18-inch alloy wheels and larger rear spoiler create the muscular, athletic look of a sprinter. Delivering sensationally spirited performance, the new Mazda3 MPS puts the heat back into the hot-hatch sector with ‘stand out’ looks that put rivals in the shade and it boasts exquisite handling and incredible dynamics.

‘Typical of Mazda’s engineering ethos, the new Mazda3 MPS is a very complete package – not just in terms of its enhanced powertrain and chassis upgrades, but also with regard to its very high level of standard equipment. And alongside sensational performance it will of course retain the accessibility, practicality, reliability and build quality of its sister models,’ adds Cameron.

The all-new Mazda3 MPS is being marketed in the UK as a single, generously specified and lavishly equipped model, priced at £21,500 (on the road) including mica or metallic paint finish. The unique MPS body styling – featuring aggressive bonnet air scoop, special front wings, new grille, new bumpers and deeper sills, plus a larger rear wing – adds 20mm to the length of the regular Sport model.

Power and control, with safety and refinement
Each Mazda3 MPS is fitted with the immensely powerful and responsive MZR 2.3 DISI* Turbo engine – carried over from the previous model, but updated to ensure it meets Euro 5 emission requirements without a loss of power. A new exhaust system, with dual tail pipes, results in a 10dB noise reduction at engine speeds over 5,000rpm.

As before, this turbocharged petrol engine generates 260ps and 380Nm of torque (at just 3,000rpm) and drives the front wheels via a six-speed manual transmission. An electronic throttle and electronic boost pressure control ensure lively throttle response and stunningly fast acceleration without turbo lag. Sophisticated computer-controlled electronics modulate the delivery of torque to minimise torque-steer and to complement the operation of the limited-slip differential – ensuring maximum traction.

The six-speed manual gearbox has wider spaced gear ratios than the previous model and is fitted with low-viscosity fluid to reduce shift effort when the transmission is cold. Like the regular Mazda3, the new Mazda3 MPS places the gear shift lever 60mm higher and slanted towards the driver, while the gearbox design also ensures precise and clean shift characteristics for more driving fun.

Stiffer bodyshell & revised chassis
Besides reinforcing the body structure – achieving a 41 percent and 15 percent improvement in torsional and flexural stiffness respectively, compared to the previous model – Mazda engineers also gave the new Mazda3 MPS a more sporty suspension set up, without degrading ride comfort. Both the MacPherson front suspension and the multi-link rear suspension have higher spring rates, larger stabiliser (anti-roll) bars and higher-performance dampers for a flatter ride with less roll. The suspension is also lowered by 5mm compared to other new Mazda3 models.

Wider, new-style alloy wheels are fitted with wider, lower profile (225/40 section) tyres and upgraded front brakes, feature larger 320 mm ventilated discs. The power steering now features electro-hydraulic assistance tuned to produce a more direct steering feel and an even closer bond between car and driver, a true Mazda trademark.

Fully specified and lavishly equipped
The all-new Mazda3 MPS is so lavishly equipped as standard that there are no factory-fitted options available. Standard premium features include Bluetooth® technology (that enables wireless operation of both mobile phones and playing MP3 devices through the car’s audio system), Welcome Mode lighting (which fades-up the interior lights when the door is opened and the centre display, audio and air-conditioning lights when the driver is seated), and a surround-sound BOSE® premium audio system with 10 speakers, plus steering-wheel mounted audio controls.

The driver-oriented cockpit and dashboard with a wrap-around, sporty feel and an extra special ambience is complemented by new front sports bucket seats, which ‘cocoon’ the occupants and give greater thigh and back support, are part-trimmed in black leather. Red MPS graphics appear on the seats, door trims and dashboard, while red stitching on the steering wheel, gearshift, handbrake, centre armrest and door trims contrasts with the black keynote interior décor.

All-new Mazda3 MPS also comes with Mazda’s new MID (multi information display) with a compact satellite navigation system developed especially for this model. It uses a high-resolution 11 cm (4.1 inch) screen mounted in the dashboard’s upper section, where it can be seen easily, and it can be operated using a control switch on the steering wheel.

Comfort and convenience equipment includes dual-zone climate control air-conditioning, electric windows front and rear (with global closing), a heated front windscreen and smart keyless entry. A push button start, and a new LCD turbo-boost gauge between the main instruments provide a real sense of sportiness to back up the performance credentials.

An arsenal of ‘active’ safety technologies
Naturally, safety is paramount on the high-performance Mazda3 MPS and it is equipped with an array of ‘active’ safety systems to minimise the hazards of everyday driving – including a tyre pressure monitoring system and ‘adaptive’ front bi-xenon headlights that turn to illuminate curves ahead.

A Traction Control System (TCS) and Dynamic Stability Control (DSC) are standard, as is the new Emergency Stop Signalling (ESS) system that automatically activates the hazard warning lights at cruising speeds when the ABS sensors detect emergency braking. The performance of the four-wheel Anti-lock Braking System (ABS) is enhanced by Electronic Brake-force Distribution (EBD) and Emergency Brake Assist (EBA).

Additional safety is provided by the new Rear Vehicle Monitoring system (RVM), previously available only on Mazda6. This aid to safe lane-changing uses wide-angle radar units to monitor traffic behind the Mazda3 MPS and warns the driver of an approaching vehicle before he/she has a chance to move across into a busy lane by mistake. The system, which is effective in all weathers, also detects vehicles driving in the ‘blind spot’ area and does not monitor or detect cars following behind in the same lane.

Like all other Mazda3 models, the MPS is equipped with front, side and curtain airbags, active front headrestraints, front seatbelt pre-tensioners and load-limiters.

Ultimate expression of Zoom-Zoom
‘The exciting all-new Mazda3 MPS is Mazda’s highest performance hatchback and it gives fleet decision-makers, company and private car drivers the opportunity to choose a high-performance, more than credible alternative to the hot hatch offerings from other marques,’ adds Mark Cameron. ‘With its truly exhilarating dynamics, practicality and unrivalled performance, the all-new Mazda3 MPS is the ultimate expression of ‘Zoom-Zoom’ driving excitement in a sophisticated super-hatch. It embodies the true spirit of the UK’s favourite sportscar brand, appealing to both the heart and the head – the perfect flagship for our newly introduced Mazda3 range,’ concludes Cameron.

All-new Mazda3 MPS will be available with a choice of four body colours at no extra charge – Aluminium Silver Metallic, Black Mica, Velocity Red Mica and Crystal White Pearlescent.

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