Jun 25
McLaren Automotive, the world’s newest car company, today announces its launch partner in Switzerland, with Schmohl selected to represent the company from Zurich.
A number of outstanding and experienced automotive retailers were considered for the important Swiss market. Schmohl will begin selling the McLaren MP4-12C from spring 2011 as part of a European network of an initial 13 retailers. A second Swiss retailer remains under consideration. 1,000 12Cs will be produced in 2011, with a full model range of around 4,000 McLaren high-performance sports cars produced in the UK annually by the middle of the decade. Combined with a relatively small retailer network, these numbers offer exclusivity for customers and profitability for retailers.
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Mar 18
The latest plans for McLaren Automotive’s global launch of a range of high-performance sports cars were announced today (March 18) including performance data from recent testing programmes, details of the car’s innovative construction, and new technologies inspired by Formula 1.
Indicative performance data from the most recent test sessions are confirming the development team’s confidence in producing a car of exceptional out-and-out performance as well as quality, safety, comfort, and efficiency levels. The 12C is set to present new standards in the sports car market:
| 0 – 200 km/h |
under 10 sec |
| 200 – 0 km/h |
under 5 sec |
| 100 – 0 km/h |
under 3 sec / 30m; less than seven car lengths |
| V-max |
over 200 mph |
| ¼ mile |
around 11 sec |
| CO2 |
under 300g/km |
| Lightest dry weight |
around 1300kgs |
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Mar 18
Major investment and job opportunities in the UK’s high-tech manufacturing industry were confirmed today (March 18), as McLaren Automotive announced details of its range of innovative high-performance sports cars and the start of construction of the McLaren Production Centre (MPC).
The MPC, a 32,000m² high-tech manufacturing facility located at McLaren Group’s headquarters in Woking, England, began construction on March 1 2010 following a design from Foster + Partners, the same architects behind the award-winning McLaren Technology Centre (MTC). The new facility will be completed in just 12 months, with the first MP4-12C high-performance sports cars moving through the MPC production line in spring 2011.
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Feb 23
Development of the groundbreaking McLaren MP4-12C is entering its final phase. The bespoke high-performance sports car is due to launch in 2011, and right now the latest Experimental Prototype (XP) 12Cs are undergoing intensive appraisal at a number of test locations around the world.
One such site is Spain’s Applus IDIADA facility, the most comprehensive independent proving ground in Europe. McLaren Automotive recently obtained special permission to capture on camera the XP Beta cars in action at Applus IDIADA, and on public roads in the foothills near Tarragona. The result is the second in the ‘Inside McLaren Automotive’ series of short films. This gives viewers a unique insight into a performance car testing programme from the perspective of the development team responsible for the 12C.
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Nov 13
McLaren Automotive today launches the first in a series of broadcast-quality short videos, which present a rare insight into a performance car testing programme from the development team behind the new McLaren MP4-12C.
As a brand new car company, McLaren Automotive has a unique and engaging story to tell prior to its first model going on sale in Spring 2011. Meanwhile, 2009’s intense testing and development programme is clearly demonstrating the 12C’s potential and McLaren Automotive is presenting rare company footage and insight that reveals its plans, processes and challenges.
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Oct 02
McLaren Automotive has launched a new website to act as an engaging and informative online showroom for the new MP4-12C. Future customers and McLaren car enthusiasts can view the 12C in detail through an animated ‘explosion’ of the car’s technical features at www.mclarenautomotive.com
McLarenAutomotive.com has been developed to reflect the design ethic of all future McLaren sports cars; all features are intended to enhance the experience of users. The front page of the website presents the new performance car in exploded form, which clearly depicts the way in which the car has been designed from the inside out and entirely around the driver.
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