Mar 01

MINI at the 80th Geneva Motor Show 2010


P90055100-zoom(2).jpgOnce again the MINI brand is presenting its unusual potential through a completely new vehicle concept.

Offering even more space than before, featuring an elevated seating position and additional ground clearance as
well as ALL4 all-wheel drive, the MINI Countryman introduces brand-new opportunities to enjoy the driving pleasure so typical of the MINI brand.

In its design and driving behaviour, the new MINI Countryman is clearly recognisable at first sight as a genuine MINI. Right from the start, the car stands out through its unique look – it is powerful, robust and versatile in all its features and appearance.
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Feb 02

Superchips revs up the R56 MINI Cooper S to 195bhp


91130113-FAE7-435B-AD44-6B945529FBAE.jpgSuperchips Ltd, the long established performance automotive electronics specialist, is delighted to announce a new performance ECU upgrade for the popular R56 MINI Cooper S. 

Designed to significantly enhance the performance of the MINI Cooper S’s 1.6-litre, twin scroll turbocharged, direct injection motor, intensive analysis of the car’s advanced MED17 engine management system by Superchips in-house technicians pinpointed a number of areas that required fine tuning.
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Jan 14

2010 MINI SPRINGS ETERNAL


39EF30B8-79D2-4281-9C4D-652F38FFD557.jpgMINI models are to benefit from a wide of technical advances and personalisation options with effect from spring 2010.  At the top of the list are a new range of petrol engines that offer more power and torque while reducing both emissions and fuel consumption.  In addition, a new MINI One Convertible will bring the thrill of open air MINI driving to a wider audience.   MINI is also raising the customisation possibilities by offering a range of unique Rainbow colour options and an extension to the MINI Graphite Special Edition model range to include Clubman models.

‘Hot on the heels of the launch of customer field trials for the electric MINI E, MINI is introducing this array of new technology and features for the new decade,’ said Jochen Goller, Director of MINI UK.  ‘Once again, our dedication to continuous improvement will bring substantial benefits in both efficiency and performance to our customers. Better still, there will be no price increase when the new models go on sale in March 2010.’
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Jan 13

MINI Beachcomber Concept Gallery


The full spread of MINI Beachcomber images direct from BMW

MINI Beachcomber Gallery

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Dec 17

The Sky is the Limit: The MINI Beachcomber Concept


59336-b-min+.jpgOnce again, MINI achieves all this by consistently expanding the model range and through the unconventional creativity of MINI design. Just a few months prior to the launch of the brand’s fourth model announced for autumn 2010, MINI is now demonstrating its potential for further enhancement of driving pleasure and diversity through another spectacular concept car: the concept of a brand-new type of vehicle proudly presented by MINI at the North American International Auto Show (16–24 January 2010) in Detroit.

The MINI Beachcomber Concept is a four-seater concept car designed consistently for maximum driving pleasure, taking up the enhanced options of the new MINI and combining these potentials with the vision of a radically open body concept.
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Dec 12

MINI E SWITCHED ON


59313min+Today at MINI’s Oxford plant, forty electric MINI E cars were handed over to their test drivers, who are all members of the public. This marks the start of two consecutive six-month field trial periods which will evaluate the psychological, social and technical aspects of living with an electric car. The findings will be used both to inform the BMW Group engineering teams, as they create zero emissions vehicles for the future, and the wider world to help guide power providers, policy makers and component manufacturers in their decision making.
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Aug 28

MINI Coupe Concept to star at Frankfurt Show


58466-f-min+.jpg

The first classic Mini was presented to the public on 26 August 1959. Exactly fifty years on and nearly a decade into the life of new MINI, images of the stunning new MINI Coupe Concept are today released. Capturing the essence of MINI’s sporting appeal, the global press and public will see the MINI Coupe Concept in the metal for the first time when it is unveiled at the Frankfurt Motor Show from 17-27 September 2009.
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