As ŠKODA enjoys its strongest year on record, the car manufacturer is today launching a new multi-million pound national marketing campaign to support the UK launch of its all-new model, the Citigo. The six-week campaign, which was bought and planned by MediaCom UK, will see a series of 30-second TV commercials, produced by Leagas Delaney, Hamburg, positioning the ŠKODA Citigo as a ‘new communication tool’.
ŠKODA is revelling in a double dose of festive cheer after the Yeti was honoured by two respected specialist off-road magazines in their end-of-year awards.
They bring the versatile SUV’s trophy haul to six for the year, and with UK sales up a third on 2010 it caps a remarkable 12 months for the Yeti. Again it has proved its credentials as a genuine mud-plugger that’s more than capable of tackling all that winter can throw at it.
ŠKODA has released new images of its stunning VisionD concept. Unveiled at the Geneva Motor Show in March 2011, the stylish design offers a clear indication of the future design direction for all future ŠKODA cars.
The model is inspired by classic form and design; the long wheelbase and short overhangs are a prerequisite for successful automotive architecture. Everyday utility and distinctive interior modular design are traditional ŠKODA brand values which have been freshly interpreted for a new audience. The car has a strong, sporty look which conveys a beautiful simplicity and a youthful and contemporary appearance.
The Volkswagen Group evening, held at the 2011 Frankfurt International Motor Show, was the venue for the world premiere of ŠKODA’s design concept, MissionL.The close to production ready concept car offers a glimpse to the Czech carmaker’s new compact model which will be launched in Europe, Russia and China in 2012. Deliveries to customers in India will commence late 2011.
“This premiere kicks off ŠKODA’s model offensive for the coming years,” said ŠKODA Board Chairman Prof. Dr. h.c. Winfried Vahland. “This new compact model, along with other new products to follow, will enable us to accomplish our goal of increasing global annual sales to 1.5 million vehicles by 2018. We are going to present a new car approximately every six months over the next few years.”
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ŠKODA will present a world-premier design concept called MissionL at this year’s Frankfurt International Motor Show.Close to the final production-ready design, this concept car reveals the look of ŠKODA’s upcoming model line that is to become symbolic of the Czech carmaker’s planned model offensive. Continue Reading