May 20
Offering much improved interactive functionality and a brand new design, www.subaru.co.uk will be the only UK car manufacturer website that allows video content to be viewed on iPhones and other mobile devices. The use of HTML5 is being rolled out across the new site throughout the year and means image-rich content is very quick to load, in contrast to the Flash-heavy websites of many rival brands. As a further bonus for mobile users, Subaru will shortly be launching a dedicated mobile version of the site.
The site uses ‘adaptive content’ technology, which recognises individual visitors and modifies selected images and text each time they return. The search function is ‘location aware’, so after typing in a place or postcode it will provide reminders of local dealer details during subsequent visits. This technology also remembers a range of other content, such as the specific vehicles that have previously been searched for.
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May 07
The 2010 Subaru Legacy has been officially named ‘Japan’s safest car’, after being awarded the Grand Prix 09/10 in Japan’s New Car Assessment Programme (JNCAP).
This is the third consecutive year in which a Subaru vehicle has taken the jury’s top honours. Following in the footsteps of the Impreza in 2007 and the Forester in 2008, the Subaru Legacy was the only vehicle out of the 17 tested to receive the coveted award.
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Apr 21
From April Subaru’s highly acclaimed Impreza WRX and STI Type UK will be offered with complimentary optional upgrades worth over £3,200 at participating dealers.
The free items include the Prodrive Performance Pack, which further improves acceleration*, and stylish new 18-inch alloy wheels.
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Mar 23
Subaru of America, Inc. today introduced the new 2011 Subaru Impreza WRX models, which now use a wide-body design like the brand’s iconic WRX STI® performance flagship model. The wider body designs give the 2011 WRX an aggressive road presence and also allow wider track dimensions.
An approximately 1.5-inch increase in front and rear track, firmer rear subframe bushings and wider 17-inch wheels and tires deliver improved grip in the 2011 WRX. The standard wheels are now 17 x 8-in. vs. 17 x 7-in. in the 2010 model, and tire size is now 235/45R17 vs. 225/45R17.
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Mar 08
Unichip Europe is delighted to announce the launch of a new performance enhancing plug and play ‘U-Connect’ piggy back Unichip upgrade for the 4wd 148bhp Subaru Impreza 2.0 Diesel.
Consisting of a specially premapped version of the renowned piggy back ECU, the Unichip enables subtle electronic tweaks to the Impreza’s fuelling and boost settings to enhance all round performance without compromising on economy or reliability.
Designed as a DIY fitment thanks to its high quality plug and play ‘U-Connect’ wiring loom, the Unichip can be fitted (and removed) in minutes. It is electronically ‘invisible’ to main dealers during servicing and can only be remapped by a Unichip agent.
Extensive rolling road testing has proven that the ‘Unichipped’ 2.0 Impreza Diesel gains an impressive 17bhp and 36lb.ft of torque over the standard car, producing a total of 168bhp allied to a mighty 292lb.ft of torque at just 2500rpm.
This extra performance offers significantly improved driver enjoyment and effortless overtaking, making every journey – long or short – a real pleasure. But this extra performance doesn’t impact on the Impreza’s thirst, as real world testing has proven that economy is unaffected by the Unichip U-Connect package, with drivers reporting a 5-10% consumption improvement compared to standard.
Priced at just £465.30 including VAT @ 17.5% and carrying part number PPSUB11.0, the Unichip U-Connect package is easily installed in minutes and is available now directly from Unichip Europe.
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Feb 24
Featuring the world’s first ‘Boxer’-hybrid powerplant and Symmetrical All-Wheel Drive (AWD), the Hybrid Tourer Concept will make its European debut at the Swiss expo. The striking show car marries Subaru’s design DNA with an opulent and spacious cabin accessed through elongated gullwing-style doors, and an eye-catching, sculpted body.
The absence of B-pillars affords a heightened sense of light and space to the interior, providing occupants with a less obstructed view of the outside world. The swept-back panoramic windscreen and a height-adjustable dashboard afford the driver a similarly unhindered vantage point.
The innovative hybrid system uses Symmetrical All-Wheel Drive and a 2.0-litre horizontally-opposed, direct-injection, turbocharged petrol ‘Boxer’ engine, allied to two electric motors – Subaru remains the only company to mate this engine layout to a hybrid drivetrain. The electric motors are powered by lithium-ion batteries – a 10kW item at the front and a 20kW unit at the rear.
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