Kumho has won an iF Product Design Award for the innovative laser etching technology it launched at the Frankfurt Motor Show in September. A total of 2486 entries were submitted by 1061 companies from 39 nations for the contest, from which Kumho was declared victorious in the Advanced Studies category.
Introduced in 1954, the German iF accolade is considered to be one of only four design awards of world renown. The criteria for selection comprise: design, technology, degree of innovation and brand value potential. The award process, which is recognised for its rigorous and fair judgement, is conducted by experts from around the world, including some famous designers.
Continue Reading
Cooper Tire’s first ever premium UHP 4×4/SUV tyre, the Cooper Zeon 4XS, has been designed and built by British engineers.
Michelin’s 2009 Fill Up With Air campaign results have shown that an alarming 36 per cent of drivers in the UK are driving with dangerous or very dangerously under-inflated tyres*.