British buyers will be able to see, drive and own a Dacia from the end of 2012, following confirmation at the Geneva motor show yesterday, that the fast-growing brand will launch in the UK.

With the unveiling of its new Duster compact off-roader in Switzerland this week, Dacia now offers a six-model range, appealing to a wide cross-section of buyers. Thanks to an unbeatable cocktail of price, space and equipment, in recent times, the brand has appealed to thrifty drivers in every country in which the brand is on sale.

Dacia has already taken many markets by storm within months of launch, so the arrival of the new value brand in the UK, is certain to shake up the market.

Just as a guide to how competitive the new models could be when they come to the UK, the new compact off-roader, Duster, will sell from just 11,900 euros in 4×2 guise (around £10,800 based on a 1.10 exchange rate) in Europe at launch.