Aug 30
THE BIG SMILE OPENS IN THE CAPITAL
A giant 5:1 scale model of the new Fiat 500C has just arrived in central London and opened its ‘doors’ to the public today (Friday 28 August), as part of a fun-filled Fiat event called The Big Smile.
Situated at Parklife on London’s Oxford Street, The Big Smile will be entertaining visitors up to 8.00pm everyday until Wednesday next week, featuring roaming entertainers, free-to-enter competitions, stilt walkers and snack stalls – not to mention the chance to win the loan of a real Fiat 500.
I’d love to know how many people actually went to book a test drive on the back of this event. Far more eye-catching than most car ads you see these days.