GMC Granite Concept

Combining a decidedly urban-industrial design aesthetic with functionality aimed at young professionals, the GMC Granite concept takes the brand’s trademark capability in a new, more progressive direction.

If brought to market, the Granite would be the smallest GMC ever – but has been optimized to feel much larger. Its length is a full 2 feet (0.6 m) shorter than the new Terrain compact crossover, but its open interior was designed to be spacious and flexible to fit the needs of active people. Generous cargo space and unique flipping/folding seats, for example, enable a mountain bike to be loaded completely inside with the tailgate closed.

‘Granite was conceived as a new type of vehicle from GMC – one that could stretch people’s ideas of what a GMC can be,’ said Lisa Hutchinson, product marketing director for GMC. ‘We call it an ‘urban utility vehicle’ and our goal was redefining what the GMC name could mean to a new generation of customers looking for both bold design and functionality.’

Like GMC’s current lineup of trucks, SUVs and crossovers, the Granite delivers style and capability, with advanced features, high-quality materials and exceptional attention to detail. An industrial-influenced exterior is combined with a spacious interior that features precise instruments and leading-edge technology. The climate system, navigation and infotainment technologies, for example, are viewed via an extra-wide, next-generation organic light-emitting diode technology that is more dynamic than the conventional screens used in most production vehicles.

‘We think of the Granite as the automotive equivalent of an urban loft apartment,’ said Dave Lyon, executive director of North American Interior and Global Cross-Brand Design. ‘The exterior has an unmistakable industrial look, but the interior is warm and personalized.’

Power for the Granite concept comes from a 1.4L turbocharged engine that is part of GM’s new family of small-displacement, highly efficient four-cylinder engines. It is matched with a six-speed transmission.