Motoring News

Adding even more recognition to its growing list of accolades, the 2010 Kia Soul was named “Small Car of the Year” by FAMA Magazine during an award presentation at the 2010 North American International Auto Show (NAIAS) in Detroit.

Also named one of “10 Great and Safe Rides for Teens” by AutoWeek magazine, one of the “Most Exciting Cars of 2010″ by TIME.com, given two “Top Safety Picks” by the Insurance Institute for Highway Safety (IIHS) and named to the “Top 10 Back-to-School Cars” list by Kelley Blue Book’s kbb.com, Soul was selected by FAMA for its extensive list of safety features, dynamic styling, impressive interior room and value.

“Soul offers today’s consumer a practical and attractive option with a more than impressive package of vibrant styling, extensive safety features and standard amenities,” said Michael Sprague, vice president, marketing of Kia Motors America (KMA). “In today’s economy we feel it’s important that buyer’s don’t have to sacrifice these necessities for overall value, and Soul delivers.”

Editors from FAMA selected the top vehicles across six categories, including Editor’s Choice Award, Green Car/Hybrid of the Year, Best Luxury Sport Utility, Sport Car of the Year, Small Car of the Year and Car of the Year for Women. Each vehicle considered possessed a long list of safety features, impressive styling, interior space and value.
Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors’ affordable halo vehicle offers an attractive starting price below $14,000(1). Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to customize the Soul, each special edition comes with its own unique exterior color and packaging.

In addition to presenting an immense amount of style and value, Soul also offers an extensive list of standard safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard. 

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