McLaren Automotive, the world’s newest car company, today announces its launch partner in Switzerland, with Schmohl selected to represent the company from Zurich.
A number of outstanding and experienced automotive retailers were considered for the important Swiss market. Schmohl will begin selling the McLaren MP4-12C from spring 2011 as part of a European network of an initial 13 retailers. A second Swiss retailer remains under consideration. 1,000 12Cs will be produced in 2011, with a full model range of around 4,000 McLaren high-performance sports cars produced in the UK annually by the middle of the decade. Combined with a relatively small retailer network, these numbers offer exclusivity for customers and profitability for retailers.
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