Jun 25
MCLAREN’S FIRST SWISS RETAILER IN ZURICH
McLaren Automotive, the world’s newest car company, today announces its launch partner in Switzerland, with Schmohl selected to represent the company from Zurich.
A number of outstanding and experienced automotive retailers were considered for the important Swiss market. Schmohl will begin selling the McLaren MP4-12C from spring 2011 as part of a European network of an initial 13 retailers. A second Swiss retailer remains under consideration. 1,000 12Cs will be produced in 2011, with a full model range of around 4,000 McLaren high-performance sports cars produced in the UK annually by the middle of the decade. Combined with a relatively small retailer network, these numbers offer exclusivity for customers and profitability for retailers.
