Motoring News

Renault has provided a first glimpse of its latest concept car, DeZir, ahead of this year’s Paris Motor Show. DeZir stands out as an illustration of the brand’s commitment to more emotional styling.

DeZir’s sensuous lines and bright red finish express passion. Powered by an electric motor, DeZir is proof that electric vehicles and a love of cars are by no means incompatible.

The DeZir project is the first to have been led by Laurens van den Acker and marks the start of a sequence of concept cars that will provide an insight into Renault Design’s new vision for the future. It also lays the foundations for the styling cues of Renault’s forthcoming vehicles.

The public will get its first opportunity to see DeZir at the 2010 Paris Motor Show.

DEZIR: THE FIRST EVIDENCE OF RENAULT DESIGN’S NEW VISION FOR THE FUTURE

Under the leadership of Laurens van den Acker, Renault’s Design Department has taken its inspiration from the brand’s new signature ‘Drive the Change’ and explores Renault’s styling roots to express the company’s powerful human dimension via a new strategy founded on the notion of the ‘life cycle’. This vision also builds on the bonds that are gradually forged between the brand and its customers at watershed moments of their lives, such as when they fall inlove, begin to explore the world, start a family, begin work, take time out to play and gain wisdom.

This approach coincides with the introduction of a new Renault design language that takes its inspiration from the three keywords which communicate the brand’s vision, namely ‘simple’, ‘sensuous’ and ‘warm’.

In keeping with this strategy, Renault’s concept cars will progressively express this vision, paving the way for a product plan based on a range of rational, user-friendly cars.

To implement this, Renault Design has revised its methodology, and a single team of designers will now be responsible for each new concept car and for the subsequent production model it previews. 

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